On March 20, the 25th International Famous Furniture (Dongguan) Exhibition and the famous furniture machinery, materials exhibition, and famous furniture and home accessories exhibition ended at the same time. The reporter learned from the Famous Furniture Exhibition Organizing Committee that the exhibition scale of 11 exhibition halls (including three temporary exhibition halls) was 270,000 square meters, and 1022 exhibitors from mainland China, Hong Kong, Taiwan and overseas participated in this exhibition , Set a record high. In 5 days, the exhibition received a total of 102,700 professional buyers worldwide, including 10,520 overseas buyers, which was basically the same as last year.
Famous furniture exhibition popular "explosion"
The 25th Dongguan International Famous Furniture Fair attracted the attention of the industry. On the one hand, the exhibition attracted 1022 companies from home and abroad to participate in the exhibition. The exhibition scale reached 11 exhibition halls with a total of 270,000 square meters. On the other hand, the internationalization of this furniture exhibition has also been unprecedentedly strengthened. A large number of foreign high-end furniture brands have made use of the famous furniture exhibition platform to complete their "first show", and also attracted 18 furniture professional media from the international furniture media alliance from home and abroad to participate in the report.
The international brands that have entered the Chinese market on a large scale have attracted widespread attention. During the exhibition, Ashley's booth was full of people; Sunrise has complex and superb craftsmanship, and it has engraved a variety of classic and classic furniture. Contacts were established; many brands in the International Brand Pavilion also attracted the attention of many audiences. They entered the International Brand Pavilion to prepare for the next step into the Famous Furniture Expo Park. The debut of these brands in front of Chinese furniture dealers took the first step into the Chinese market.
In order to warm up the exhibition, the Furniture Committee of the Famous Furniture Fair also co-hosted a summit forum called "Intersection-Rebuilding the International Furniture Pattern", and invited domestic and foreign furniture industry leaders to discuss the future development of the furniture industry. In addition to high-end forums, the Famous Furniture Fair itself provides a broader platform for the furniture industry to communicate. At this exhibition, many exhibitors' product development is in the right direction and has been widely recognized by the market. However, companies do not take orders blindly as in the past, but act rationally according to their own production capacity. For example, the "New Acer" brand set up cards at the door on the second day of the exhibition, refusing new customers and only accepting old customers; the "Kendi" brand had 17 dealers placing orders on the first day of the exhibition and more than 30 on the second day On the third day, I dare not open up to take orders; Shenyang furniture brand "leading" for the first time to participate in the famous furniture exhibition, whether it is European solid wood for the domestic market or sofas for export are extremely popular, and the exhibition is over Just apply to continue to reserve this booth at the next Furniture Fair.
Re-innovation of intellectual property protection model
"One booth obviously copied my design." Mr. Xiang, the chairman of a children's furniture brand, told reporters that although he was involved in the plagiarism of the design by his peers, he was not very worried because there was an intellectual property protection agency in the famous furniture exhibition at any time. Solve such problems for exhibitors.
Since 2004, Famous Furniture Fair has invited Dongguan Intellectual Property Office to conduct intellectual property propaganda and consultation. The Famous Furniture Exhibition is also the only professional furniture exhibition that has won the title of "Exhibition Unit for Intellectual Property Protection of Exhibitions".
The person in charge of the Intellectual Property Office of the Dongguan Municipal Intellectual Property Office said that patent infringement can be handled through patent administrative enforcement. However, because this procedure involves legal procedures that require higher evidence, it is not possible to effectively crack down on illegal and infringing acts during the 3 to 5 day exhibition period. This year, after being invited to the Famous Furniture Fair, the Intellectual Property Office adopted for the first time an innovative and efficient mode of handling intellectual property infringement disputes.
According to this model, after accepting relevant complaints, the staff first inquires and examines the information submitted by the complainant and the patent data, and then the expert team goes to the site to investigate, and the Dongguan Intellectual Property Office organizes a conclusion and feedbacks to the Organizing Committee. Based on this result, the Famous Furniture Exhibition Organizing Committee requested that the booths suspected of infringement be withdrawn. If the booth is suspected of infringement, it can also raise an objection within the 24-hour defense period. According to reports, in order to ensure the fairness of the judgment results and reduce the error rate of the judgment results, it also extracted experts from the Dongguan Intellectual Property Rights Protection Expert Database for the first time to form an expert group resident meeting.
This innovative exhibition intellectual property protection model has been fully affirmed by the Legislative Research Group of the "Guangdong Exhibition Patent Protection Measures". During the exhibition, the Dongguan Intellectual Property Office sent 31 experts, distributed more than 200 publicity materials, received 18 complaint consultation cases, and accepted and handled 6 patent infringement complaint cases. According to the person in charge of Dongguan Intellectual Property Office, in addition to the furniture exhibition, this year will further improve the in-meeting protection model that has been practiced by the famous furniture exhibition, and plans to bring this model to the other four including the expo Among the large-scale exhibitions held in Dongguan.
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