The smart lock market has huge capacity, and the trend is like a flood.

HC Security Reuters both safe, convenient and intelligent are the three major prerequisite for the development of such products smart locks, from the past mechanical locks, locks, lock, intelligent lock to now, the activity of the fingerprint key to unlock a variety of combinations, Functions such as virtual passwords, remote operations, and intelligent alarms have promoted the innovation of the lock industry. The comprehensive intelligent revolution of smart locks is an inevitable trend.

What is the hottest in the home field? No doubt, of course, smart home; what is the hottest in the smart home field? The first thing many people think of is definitely a smart lock. The fiery heat of smart locks is essentially different from the fiery concept of smart homes, because smart locks have gone through the stage of concept hype, and are entering the homes of ordinary people.

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From the Guangzhou Construction Expo, you can see the hot degree of smart locks: there are more than 200 upstream and downstream exhibitors related to smart locks at the show. In addition to the traditional smart lock companies, Haier, Midea, Skyworth and other appliances Giants, Xiaomi Mijia, Ziguang Yilian and other smart home enterprises, as well as Huitailong, Dinggu, Heilong, Kaidis, Keyu, Zhijia and other smart lock companies all attended the show, the latest technology and products.

Is that so smart lock industry is so hot? Why did you attract so many giants to participate? Are they just to join in the fun? Of course not, in the case of the door lock, it is mainly because of the following reasons:

First, the market capacity is huge

China has a population of 1.4 billion, nearly 400 million households, and the penetration rate is less than 3%. That is to say, 97% of households will have the possibility of upgrading consumption in the future, which will be a market of 100 billion yuan. With the advent of the era of fine decoration, the capacity of the smart lock pre-installed market is not to be underestimated.

In addition to the consumer upgrades and pre-installed markets, the interest in smart locks is growing. From this year's Beijing Men's Fair and Yongkang Door Fair, it can be seen that the smart door has become the main product for the high-end users of the major door factories, and the smart door is of course inseparable from the smart lock, so this piece is also a huge market.

Second, the trend is like a flood, unstoppable

Since Apple’s smartphone has been on fire, smartphones have become a puppet, killing feature phones is basically a film, and in this war, Motorola fell, Nokia fell; Xiaomi, Huawei , OPPO, vivo and other domestic brands have risen.

What does this mean? Explain that intelligence has become an overwhelming trend. What is the trend? The trend is the direction of the development of things. It is a trend that will not be changed in a short time once the development direction is formed. Therefore, the replacement of mechanical locks with smart locks will also be an unstoppable trend.

Third, the smart home entrance is not lost

Regarding the smart home entrance, it has always been a topic of debate. Including mobile phones, smart routers, smart TVs, etc., have been considered as the entrance to smart homes, but after years of tearing up, the room for growth has gradually become narrow.

So why does the giant door think of smart locks as a new smart home entrance? First of all, the door and lock are the physical entrance of the family. They have the characteristics of “two highs” with high user viscosity and high frequency of use. Secondly, the smart lock is still a blue ocean market. Currently, there is no real strong brand, so most of the giants are I want to be the leader in this field. So all major brands want to compete for this entrance.

Therefore, based on the above three points, large and small enterprises have poured into the production and research and development of the smart lock industry. As far as the current status quo is concerned, the smart lock industry has formed three camps:

First, companies that have been focusing on the smart lock industry, including those that previously focused on hotel locks and home smart locks, as well as new emerging brands and Internet brands; the second is the transformation of mechanical locks into the smart lock industry; Enterprises from the world, including Haier, Midea, Xiaomi, Haikang, Dahua, Chint, and other industry giants.

From the perspective of the pre-installed market, smart locks have gradually won the recognition of major real estate developers. Among the top 50 real estate companies, the proportion of smart home products led by Vanke has reached 36.20%, followed by the proportion of Poly's home ownership allocation of 10.50%. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing and R&F Properties all have more than 8% of smart homes. Smart locks account for more than 80% of smart home products.

At the same time, behind the fiery hot industry, it has also attracted the attention of major investment institutions. In May of this year, Yunding announced that it had obtained financing of B+ rounds of 50 million yuan; in March of this year, Magic acquired more than 10 million yuan of angel round financing; last March, Deschman received a round of financing of RMB 123 million...

In addition, brands such as Guojia, Ola, and Friends have also received investment from relevant investment institutions. Therefore, from the current point of view, the intelligentization of locks has become an inevitable development trend. Of course, in addition to the market and trends, the smart lock itself has many advantages that mechanical locks do not have:

First, convenience. The smart lock can be unlocked by fingerprint, mobile app, WeChat, card, etc., completely free from the bondage of the key, no need to worry about losing the key; Second, security. The intelligent lock integrates the active prevention functions such as anti-smashing alarm and remote monitoring, which is safer than the mechanical lock. Third, fashion. The smart lock is more fashionable, concise and generous in terms of design, more in line with the young aesthetics, and it plays a finishing touch to the home decoration.

Therefore, the intelligentization of locks is the trend of the times, and it is an inevitable trend that smart locks replace mechanical locks. In this context, if you are still watching, you will be eliminated by the times.

Editor in charge: Zhong Juanjuan

Hardware: Traditional Hardware Products, also called "small hardware". Refers to five metals: gold, silver, copper, iron, and tin. Can be made into art objects or metal devices such as knives and swords after manual processing. Hardware in modern society is more extensive, such as Hardware Tools, Hardware Parts, daily hardware, construction hardware and security supplies. Most hardware products are not final consumer goods.
History entered the modern industrial society, and the metal-hardware industry has developed rapidly. The hardware industry has played an inestimable role in the development of the national economy. Hardware products have also become an indispensable industrial link in industrial manufacturing.
Instead, it is used as supporting products for industrial manufacturing, semi-finished products, and tools used in the production process. Only a small number of daily hardware products are necessary consumer goods for people's daily life.
In the National Economy Industry Classification of the National Bureau of Statistics, manufacturing is the third largest industry. These include: production and production of living materials, such as: agricultural and sideline products, food and beverage, tobacco, textiles, clothing, leather, wood furniture, printing and sports supplies, and pharmaceutical manufacturing; manufacturing of production materials, such as petrochemicals, chemical fibers, rubber and plastic , Non-metal product manufacturing, metal smelting and processing, metal product manufacturing, general equipment manufacturing, industry-specific equipment manufacturing, and transportation equipment manufacturing, electrical equipment, communications electronics, and so on.
The related products in the category of metal products in manufacturing and general parts and components in general equipment manufacturing constitute the "small hardware" in the usual sense. It can be seen that 'small hardware' is not an existing industry category, but a cross combination of the above-mentioned several metal products-hardware products. In the entire manufacturing industry, the responsibility of 'small hardware' is to provide manufacturing enterprises with parts and production tools, not as industry-specific equipment for final use. Nevertheless, we cannot deny the important role of "small hardware" in the social production process: "small hardware" and manufacturing are an inseparable whole that is intertwined.

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