At present, the furniture industry includes solid wood furniture, panel furniture, children's furniture, office furniture, etc., but office furniture enterprises are too scattered, poor innovation ability, low profit, it is difficult to form large-scale enterprises and leading enterprises. "Now the price of office furniture in China is 5 times to 8 times higher than that of foreign countries." Zhu Changling, vice chairman of China Furniture Association, told reporters yesterday that in the first half of this year, office furniture industry sales rose 20% to 30%, with the entire furniture. The industry is basically synchronized. However, the value of domestic office furniture is still low. “Rejecting domestic sales†anti-plagiarism At the exhibition, many Shenzhen office furniture booths hang the signs of “rejecting domestic sales†and “overseas people with invitations can enter†to actively shield the domestic market. Zhu Changling told reporters that companies refused to sell domestically in order to prevent plagiarism. Zhu Changling introduced that, in fact, office furniture exports are less than 20% of their total, and they are basically OEM OEMs, and there are very few independent brands. "Some companies are keen to do OEM, and they have no brand value at all." Su Shi said. “The entrance threshold of the office furniture industry is very low, the quality is uneven, plagiarism or low price, and there is no good profit model.†Huang Bingsong, marketing director of Shanghai Fuhui Enterprise Development Co., Ltd., seems very helpless. Although some foreign companies often complain about Chinese companies' plagiarism, it is difficult to protect their patents because their products are not registered in China. "And even if the style is copied, many Chinese companies will make functional improvements, so law enforcement is very difficult." Zhu Changling told reporters that if there is plagiarism in domestic enterprises, at most it is warning to stop the infringement, and there is no real way. Defending the core technology market share is the current state of the office furniture market. “In our industry, the market share of the company with the largest turnover is less than 1%. Fu Tiancheng, president of Novartis, said that although the company’s sales in the first half of the year reached a high growth rate of 30%, it still could not be called “in the industryâ€. "Big" company. However, Fu Tiancheng said that he is not afraid of plagiarism, because the core technology is difficult to imitate. He pointed to the table in front of him and told reporters: "The various parts of this table have different factory OEMs, we provide molds, but The whole assembly can only be done by us, which requires a high technical content. Some of the larger companies in the industry have realized that they must own and protect core technologies. Huang Bingsong said that the company has invested at least 10% of its profits every year in research and development. Norfolk recently passed the acceptance of the US high-end certification body Greenguard. There are more than a dozen patents. Zhu Changling believes that despite the plagiarism, large companies with strength are not afraid, because some plagiarism does not meet the requirements, and the plagiarism in turn will promote the efforts of large companies to develop and develop new products.
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