1. The company specializes in the production and sales of pig feed.
The company is mainly engaged in feed production and sales. In 2010 and 2011, the company's feed income was 1.142 billion yuan and 1.478 billion yuan, accounting for 99.34% and 99.16% of the total income, and the income of cultured products was 7.21 million yuan and 12.46 million yuan. The total income ratio was 0.62% and 0.83%, respectively. In feed production, the company is mainly based on pigs. The income of pig premix, pig concentrate and pig batch in 2011 was 127 million yuan, 348 million yuan and 902 million yuan respectively, accounting for 8.58% of the feed business income. 23.56% and 61.02%, other feed income was 101 million yuan, accounting for 6.84% of total feed revenue.
2. Taking the teaching material as a breakthrough point in the highly competitive feed industry
The grooving material is an early weaned piglet material, a milk substitute and an artificial milk. It is generally eaten from 5-7 days old piglets to 7-14 days after weaning, and is a kind of compound in nature. In the 1980s, foreign countries began to use the teaching material. In the 1990s, the material was popularized. The weaning period of suckling pigs dropped from more than 30 days to 21 days, which was hailed as the revolution of the pig industry. The domestic teaching material market started from the end of the 1990s and gradually developed after 2000, entering the growth period. The production of domestic teaching materials is mainly concentrated in the early Guangdong area. With the importance of the teaching of the teaching materials to the pig breeding industry, the importance of the pig breeding industry has become more and more important, and the teaching materials are increasingly concerned by the pig feed industry.
The company is an enterprise that has entered the research, development, production and sales of the teaching materials earlier in the country. With its strong technical strength and good brand effect, the company has formed a strong competitive advantage in the teaching channel segment. There are many small and medium-sized enterprises in the feed industry and the competition is fierce. We believe that the company can gradually grow and go public in the industry. It is inseparable from the core advantages of the teaching materials. The radiation of the teaching materials is large. The sales of the teaching materials can drive other products of the company such as concentration. The sales of materials and batch materials; at the same time, because the company is mainly oriented to the farms with more than 200 sows, the stable customers have made the company avoid the impact of small and medium-sized retail investors on the feed in the fall of pig prices.
3. Channel sinking and active promotion together to promote overall marketing capacity to improve
The company teaches that the material is widely radiated, so the previous sales were based on the county. Last year, the company began to sink the channel gradually. In the future, it will transfer as much as possible to the town and village to realize the sales network. At present, the company mainly intensively marketing through different types of products in towns and villages, relying on the combination of the company's own development and dealer development. The company's customers are mainly pigs with more than 200 sows, which are pigs in the 4000-10000 heads, small and medium-sized customers. For example, the scale of 50-200 sows is mainly developed by dealers. Large-scale pig farms will not easily eliminate sows when the price of live pigs declines. The amount of live pigs will not fluctuate greatly with the price. The company mainly focuses on large-scale pig farms. It can guarantee the stability of downstream sales to a certain extent, and at the same time insist on the combination of the company and the dealer to develop small and medium-sized customers, which is conducive to broaden the scope of product sales. At present, the company has more than 500 sales staff. In recent years, it has gradually explored an effective team marketing model. It is a salesman who is good at single-handedness to lead the team to expand business, and through the empirical comparison experiment and terminal promotion meeting. The marketing model achieves regional breakouts.
4. The company benefits from the centralized and fine service of the feed industry under the scale of farming.
In the early stage of pig breeding in China, the traditional model of 3-5 heads per household was the main mode. In the late 1970s, professional households were cultured and the scale of breeding was gradually expanded. In particular, some large-scale professional households gradually transitioned to enterprise-scale large-scale farming. Feed is the upstream of the aquaculture industry, and the increase in the proportion of large-scale farming will drive the feed industry to be more centralized, more refined and more service-oriented. First, in the hog fluctuation cycle, SMEs will be forced to withdraw from the market or accept mergers and acquisitions, scale feed. Enterprises will further expand their production capacity and expand their business territory. After the expansion of large-scale enterprises, they will have more strength to increase investment in scientific research, and new products of refined feed will continue to emerge. In this process, the marketing model of feed enterprises will gradually become more and more The door-to-door sales system has been transformed into a pre-sales and after-sales integrated service system. We believe that the feed industry will be in the “big waves and sands†stage in the next 3-5 years. The pig cycle will accelerate the elimination process of retail investors. The company will enjoy the share of industry concentration increase with the advantages of leading teaching materials and increasingly improved marketing capabilities. rise.
Conclusion:
With the increase in the scale of pig breeding, the feed industry will be characterized by increased concentration, expanded product scale, increased variety, and integrated marketing services. The company is committed to cost-effective and high-quality feed R&D and sales. We believe that the company will With the advantages of leading teaching materials and increasingly improved marketing capabilities, the share of industry concentration increased. The 2012-2014 EPS is expected to be 0.49 yuan, 0.59 yuan and 0.78 yuan respectively, corresponding to PE 24 times, 20 times and 15 times, the first "recommended" rating.
As a leading trading company in Ningbo and backed by 30 years of export experience, we are specialized in Hardware production.
Our own experienced design team has been insisting on independent design and development of products.All of our design inspiration from daily life,nature and our customer's request on the world.
The main products including hardware and handle, Which are well sold in Europe, Russia ,American,southeast Asia ,Middle East Africa and other countries.
Stainless Steel Furniture Handle ,Classic Zinc Door Handle,Brass Cabinet Handles ,Alumium Cabinet Handle
NINGBO ETDZ HOLDINGS LTD , http://www.etdzhardware.com