Solid wood furniture consumption continues to heat up

Wood is the basic element of furniture. Whether it is solid wood furniture or panel furniture, its raw materials are inseparable from logs. Chinese people have a special and persistent preference for the materials of wooden furniture. The history of Chinese furniture production is also a history of the development of solid wood furniture. The shape of wood is changed and processed into a piece of furniture that is getting along with each other. It is the most simple and ingrained Chinese furniture. Cognition, consumption of solid wood furniture has become a habit, solid wood for furniture, and even a supreme "faith." Solid wood furniture became the data released by the mainstream China Furniture Association. From January to March 2014, the main business income of enterprises above designated size in the furniture manufacturing industry was 149.06 billion yuan, a cumulative increase of 10.57%. In the past two years, the scale of furniture production in the country has been steadily rising. At the same time, from the increase of brands to the introduction of various new series into the market, the development of solid wood furniture can be described as “striking for fear”. In the hearts of Chinese people, solid wood furniture has always been the "original form" of furniture. According to He Hongyi, general manager of Beijing Baiqiang Xinjia Trading Co., Ltd., in the late 1990s, panel furniture began to be popular in the domestic market, and the industry has also said that “solid wood furniture will be replaced”. However, after more than ten years of development, solid wood furniture has gradually returned to an important product of furniture consumption. “In the era of relatively scarce materials, plate furniture is fast and easy to install and transport. It is the mainstream of furniture products, and solid wood furniture can better reflect the production level and scale capability of an enterprise.” Ge Yongming, chairman of Shenghua Furniture, explained: "Relatively speaking, the production of panel furniture is simple. In jargon, it is a large board. The plates and hardware are not produced by furniture companies. They do not reflect the characteristics and capabilities of enterprises. But more and more enterprises are beginning to enter the solid wood market. I expect that the proportion of solid wood furniture is getting higher and higher and becoming a mainstream product.” The solid wood culture is gradually returning to the Shenzhen International Furniture Fair held in Shenzhen every March. The industry is regarded as the “parade” of solid wood furniture brands, regardless of the participation of enterprises. The quantity, the scale of exhibits, the quantity of new products, the area of ​​booths, solid wood furniture and production enterprises all occupy more than half of the country. The Shenzhen Furniture Fair in 2014 is no exception. According to the rough calculation of the Beijing News reporter, the solid wood brand occupies about 80%, and new Chinese, European, American and other styles of solid wood furniture have emerged. Insiders said that behind the return of the solid wood furniture market is the return of solid wood furniture culture. Zhao Ruihai, chairman of Qumei Furniture Group Co., Ltd. said: “The demand for consumption in the residential market is gradually increasing, and the consumption of furniture is also upgrading. The consumption of solid wood furniture can meet the expectations of the Chinese people for the use of added value. Moreover, solid wood furniture has wood growth. The imprint, as if people can have emotional communication, this cultural value is also the reason for the popularity of solid wood." In addition, the inheritance and innovation of solid wood furniture in the craft, but also highlights the artistry of furniture. Zhou Xuen, chairman of Huari Home, said: "The combination of traditional solid wood technology such as enamel combination, wooden wedge binding and crepe connection with new processing technology makes the furniture have a high quality and gives the product to the inheritance of traditional solid wood craft. More ideas and values, to meet the modern people's spiritual pursuit of Chinese culture." ■ Solid wood interpretation 1, environmentally friendly solid wood furniture is more environmentally friendly than sheet furniture, has become a consumer consensus. The biggest source of pollution in furniture is formaldehyde, and the adhesives of MDF and large core plates contain a large amount of formaldehyde, which is also an important reason for the unqualified environmental performance of some plate furniture products. Relatively speaking, solid wood furniture is made up of wooden blocks and wooden strips. The materials are more “original”. The application of traditional crafts such as enamel also deliberately reduces and avoids the use of adhesives, so that the natural color of wood is vividly displayed on solid wood furniture. Let consumers feel the natural atmosphere through furniture. From the perspective of the overall industry, the environmental performance of solid wood furniture is better than ordinary sheet furniture, meeting the pursuit of healthy consumer expectations. 2, design compared to plates, glass, steel and other materials, solid wood furniture can adapt to a variety of modern processing procedures, strong plasticity. Milling, molding and other processes, polishing the various shapes and shapes of the wood design, such as rounded chamfers, exquisite patterns, elegant lines, which are unmatched by the panel furniture, and highlight the design elements of solid wood furniture. . In addition, the grinding, coloring, painting and other processes allow the pattern and direction of the log texture to be fully presented, and give a translucent, smooth and lustrous surface, which combines the characteristics of the wood with the style of the furniture, and the beauty of the logs. 3, the human world is ruthless, but the spirituality of trees is the most precious place for solid wood furniture. In the history of Western civilization, furniture was made by nailing, glued, peeling wood into plywood, and destroying the conquest to create living utensils. The ancient Chinese people liked to take natural materials and use them on the spot, and solid wood furniture was born. Compared with organic compounds such as plastic, steel and glass, solid wood furniture maintains the true color of wood, and uses modern drying, health, balance and other processes to strictly control its moisture content, avoiding cracking, deformation and other issues, in day and night contact with natural materials. In the middle, solid wood furniture seems to have been given spirituality and become the best medium for dialogue and communication between man and nature. 4, the value of China's consumers, I am afraid that is the most persistent consumer group of furniture materials, from the texture, smell, color, wood, all aspects of the performance of the furniture. It is such a critical and persistent, solid wood furniture with a wide variety of materials and a wide range, is also rare in the world, the quality of wood, has become one of the important standards for the purchase of solid wood furniture. The value-added space of furniture given by precious wood has also become one of the reasons why consumers buy solid wood furniture. The older generation’s love and preciousness for “objects” has now evolved into spending money and investment on daily necessities such as furniture, making furniture an important part of family life, part of family wealth, and family development. The witnesses are the treasures of the family that are passed on to future generations.

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