New trends in wardrobe industry customization or expansion to the country

In 2012, the state’s increased control over the property market made the sales situation of building materials products more severe. Such as household products such as doors and windows, sanitary ware and hardware, the same period last year, the operating conditions of all dealership stores were very gratifying, but this year it entered the "hibernation period." Compared with the bleakness of many companies, there are also some businesses with wardrobes that have significantly improved their business. Most of the orders that can be received every day are custom closet shops, where the orders for high-end wardrobes are more than those in the mid-end wardrobes.

Customization is the main reason

A dealer analysis, this year's wardrobe sales does not fall back, and the wardrobe is a custom wardrobe. Now many consumers are willing to buy products online, especially young people, they do not want to go out, like the Internet to choose their favorite products. The sales of non-customized wardrobes such as hardware, sanitary ware, and locks are more affected by online sales, while the sales of customized wardrobes such as cabinets, furniture, wooden doors, and wardrobes are not affected. Since the wardrobe is a customized wardrobe, consumers choose the wardrobe products, the previous field measurement work and the later installation services are more important, so many people will still choose to go to the store to choose.

New trends in wardrobe industry customization or expansion to the country

As for the problems with the sales of customized high-end wardrobes this year, the dream wardrobe dealers responded by saying: "The real wardrobe and the original wardrobe are the two types of products that have been sold well recently. With the continuous improvement of consumer income levels, The state encourages the implementation of consumer policies, and the actual wardrobe will become the protagonist of the future door market, and its market share will also gradually expand.The real closet has natural wood grain texture and color, and is the best choice for home decoration like returning to the natural style. ,Will be welcomed by customers.The value-added value of solid wood wardrobe products has become higher and higher, and it has become the first choice for home decoration of many high-end customers.

Recently, sales of the original wardrobe have also improved. In order to cater to consumers' aesthetic requirements and appreciation of home improvement products, the original wardrobe gradually gave up the traditional dull styling and turned into home art decorations with features such as smooth lines, elegant colors, sensitive photosensitive and exquisite carving. The original closet with both fashion and personality will become the 'darling' of high-end consumers' new generation home improvement. ”

Customization into development trends

In the future, wardrobe custom-made wardrobe will be the last cake in the market. Especially the original wardrobe, the market is very large. Customization services are the trend of the development of the door industry, and the development prospects are huge. Nowadays, more and more wardrobe companies have added customized service items. According to the requirements of their customers, they go to the customer's home to conduct on-site inspections and produce personalized products that meet the customer's home decoration style.

The brand awareness of an enterprise is largely based on the quality of the product and the service. If the customized service of the enterprise can meet the requirements of the customer well, it will be beneficial to the promotion of the enterprise brand value. However, the quality evaluation of customized wardrobe products is very difficult and is influenced by many factors such as consumer perception and designer aesthetics. For the wardrobe companies, customization is also a matter of concern.