Hardware cutter business development bottlenecks

At present, Chinese cutting tool companies have occupied half of the market through continuous learning and strategic planning. However, in the course of development, companies still highlight five bottlenecks. If they are not adequately addressed, they will seriously affect the development of the company. go ahead.

1. Low technological and technological content At this stage, cemented carbide tools have dominated the tool type in developed countries, with a proportion of up to 70%.

However, high-speed steel cutters are being reduced by 1% to 2% per year, and the proportion has now fallen below 30%.

“Carbide cutting tools have become the main tool for processing companies in China and are widely used in automobile and parts production, mold manufacturing, aerospace and other heavy industries, but our cutting tool companies are blindly and massively producing high speeds. The steel knives and some low-grade standard tools did not take into account the market saturation and the needs of the enterprise, and eventually handed over the high-end, high-tech cutting-edge tool market to foreign companies. According to Luo Baihui, Secretary-General of the International Model Association , China's current annual sales of tools is about 14.5 billion yuan, of which cemented carbide tools account for less than 25%, but the domestic manufacturing industry has required carbide tools have occupied more than 50% of the tool, this blind production The ever-increasing demand for cemented carbide tools from the domestic manufacturing industry has not been met. This has created a vacuum in the mid-to-high end market, and it has finally been occupied by foreign companies.

2. Low value-added products In 2007, of the 16,500 tons of hard alloys produced in China, 4,500 tons were used for the production of cutting tools, and the number was comparable to that of Japan.

However, the value of finished tools is only US$800 million, which is far less than Japan’s US$2.5 billion. This fully shows that the overall production level of domestic high-performance cemented carbide cutting tools is still quite different from that of foreign countries.

Therefore, under the premise that domestic companies cannot meet the market demand, the demand for manufacturing will have to be solved by relying on a large number of imports.

According to statistics, the annual sales growth of major foreign companies in China's high-end tooling market has reached 30%, which has exceeded the average annual growth rate of domestic tools.

3. Services are not connected with international multinational companies, such as Germany's Xiongke, Japan's Jiejie, Denmark's Unimog and other tool manufacturing companies, have accumulated a wealth of production experience in the long historical development, which also determines its service The form is no longer a one-hit trade, but goes beyond the primary sales stage that is only available to the customer's tool. Based on the customer's problems in the production process, the timely solution is proposed, which integrates the sales into the production. The advanced form in the process has become a common sales method for foreign companies, which is why the products produced by well-known cutting tools companies are expensive and have a market. Some Chinese companies have one of the reasons why they cannot win the favor of customers despite their large scale.

4. Low efficiency of enterprise informationization The 21st century is an era of networking and informationization. The level of enterprise informatization will become an important indicator to measure the level of modernization of enterprises.

Networking and informationization can not only improve corporate office efficiency, save office expenses, and speed up response. It can also provide market information, assist enterprise judgment, and build corporate brands.

At the same time, whether to value and understand the use of media to promote itself is also one of the phenomena of differentiation between Chinese and foreign tool companies.

Every time before or during major exhibitions, some well-known international companies rely on industry media to promote their own corporate brands or new products. Corporate executives readily accept and attach great importance to media interviews, but some Chinese companies may be shy. Or he was reluctant to accept interviews and reports from the media and eventually missed the free opportunity to promote products and companies.

5. Severe waste of resources According to statistics, in 2007, China produced about 80,000 tons of high-speed steel, which accounted for about 40% of the world's total production. However, due to the lack of accurate information on market supply and demand, a large number of high-speed steel cutters were produced. Selling at a low price has resulted in a low profit for a large number of tool manufacturers. It has also seriously wasted a lot of valuable rare resources such as tungsten and molybdenum.

Similarly, China has an annual output of 16,500 tons of cemented carbide, which also accounts for about 40% of global production.

However, the highest value-added cutting insert production in hard alloy products is only 3,000 tons, accounting for only 20%.

Thus, on the one hand, the supply of hard alloy tools that are urgently needed in the country is insufficient, and on the other hand, valuable precious carbide resources are not fully utilized.

With 80,000 tons of high-speed steel and 16,500 tons of carbide, the total sales volume of cutting tools produced only accounts for 15% of the global total, which fully reflects the extensiveness of the development of the industry and waste of resources. The seriousness.

With the rapid development of the Chinese economy in the past 30 years, the manufacturing industry will surely become even stronger, and the market space will be as broad as that of the European and American markets. Therefore, Chinese companies should start from the long-term interests, work in an orderly manner, and seek breakthroughs. , Bigger and stronger at an early date, eventually getting close to the water.