Frequent exposure quality events in the flooring market

Recently, the flooring industry has frequently exposed quality incidents, and many of them have also “turned” the “big brothers” in turns. This has affected the image of the flooring companies to a certain extent. It is also difficult to “cross the borders” between consumers and the market. "Where can the major floor companies not touch?

Flooring products are "hard-hit areas"

Product quality determines the sales and performance of the flooring companies and is the “shortest board” of corporate image crisis. Product quality is the most high risk area for corporate image crisis in 2013. During the year, the number of large toxic and harmful products and counterfeit products surged. Among them, the "toxic floor" and "non-conforming product" events have aroused strong repercussions in society.

"Counterfeiting" has become a high-frequency word for crisis in the corporate image of flooring companies. The phenomenon of "counterfeiting" in products is particularly serious. Product fraud, easily lead to consumer concerns and dissatisfaction. At the same time, the “counterfeit” phenomenon has spread from “substance” to other risk areas, and “counterfeit” phenomenon has appeared in different areas of the “city”, “management”, and “human” risk areas, which has become a persistent image of corporate image and seriously undermined the credibility of flooring companies.