Ceramic sanitary ware to create "fine" products

China's sanitary ceramics industry has made great progress over the past 20 years and has become the world's largest producer and exporter of ceramic sanitary ware. The number and production areas of sanitary ware enterprises have been continuously increasing, and the level of equipment manufacturing, product quality, water-saving technology, and product support levels have been greatly improved. This is due to the fact that some of the world's leading ceramic sanitary ware companies have taken the lead in China and invested in factories in China, which has greatly promoted and boosted the quality and grade of sanitary ware products in China.

However, we should also see that although the product quality of our country's domestic sanitary ware companies has improved to varying degrees, there is still a big gap compared with the world famous brands. The homogeneity of our products is serious, with medium and low-end products being the majority, and world-renowned brands have not yet formed. Our products are low in price and several times or even ten times worse than world-famous brands. The reasons for the low price, in addition to the well-known brands in the world, the high brand value, there is an important reason is the quality of the gap. The world-famous brands have fine workmanship, exquisite workmanship, attention to detail, and few defective products. Therefore, they have good quality, high grades, and high selling prices; while most of our companies have poor product quality, they are not sophisticated in workmanship, and have low grades. The specific performance of the product appearance surface often has some small defects, small flaws, glazed quality, product regularity is also poor. In other words, there is a gap in the overall physical quality level of the product, which directly leads to a low selling price.

The poor quality of our products is in the final analysis because we have not done enough in management, technology and operation. Our process control and management are highly arbitrarily, and the process operation is not refined, resulting in low product quality and unstable production quality. Over the years, we have grown in size, pursued yield, and won by quantity instead of quality. Extensive production and management, rather than refined production and management.

To make a good sanitary ware, we must pay attention to details and start with elaborate production. Fine workmanship is a required course to narrow the gap with world-famous brands, and it is also one of the effective means to build world-renowned brands.

"Details" are meticulous little parts, that is, all aspects of the production process. Zhang Ruimin, director and chief executive officer of Haier, once said, “It's not easy to do simple things. It's not ordinary to do ordinary things.” This explains the importance of simple, trivial, minor, and small details in the achievement of great events and the production of high-quality products.

To make a sanitary ware is to grasp the details and refine the work, which is determined by the characteristics of the ceramic sanitary ware itself. Ceramic sanitary ware has its own characteristics compared with other ceramic products. Sanitary porcelain products have complex structures and are large in size. The raw materials and fuel consumed by a single product are numerous, and the value of a single piece is high. If there is a defect in the product caused by a defect such as cracking, the loss per item is large. In addition, the sanitary ware industry is still a labor-intensive industry. There are many manual operations, and there are many factors and links that affect product quality. The quality of products is easily affected by human factors. There are many production processes, complicated production processes, and many types of product defects. All defects are ultimately reflected in the kiln. However, once a product defect is formed, it is difficult to recover and the economic loss is large.

Many advanced sanitary ware manufacturers at home and abroad attach great importance to the manufacturing details of the product. The management of these companies is very strict and the production process control is also very strict. They do not relax every minute aspect of production. For example, Beijing Toto Company adopts Japanese-style management and production technologies, and production management is very strict. Each of their processes and operations has a set of strict standards. There are charts on the walls and work instructions to guide production operations; the quality control of raw materials, mud slips, semi-finished products and finished products in production is also very strict. Many control parameters and controls. Therefore, they have stable production quality, good product quality, good reputation in the market, high brand awareness and high selling price. It is precisely because companies attach great importance to product quality and focus on refinement. Their products have a good reputation and reputation in the market. Products have a broad market, and companies have made great progress.

The refinement of operations is to do a good job of fine production and management of enterprises and establish a series of standard and standard operations. To achieve the ultimate in work and improve the quality of work, product quality will naturally increase. A company can only achieve sustainable development by starting from the spotlight, doing a good job of detailing, and creating a brand. Focusing on operational refinement can improve the overall physical quality level of products, and products will have a vast market, and eventually they will be able to form internationally renowned brands.