After entering the new century, China's door and window hardware industry has taken on the responsibility of international industrial transfer, and quickly became a leader in the world of doors and windows hardware in about 10 years. However, the brand has become the foundation and core of enterprise development. After more than ten years of rapid development, brand awareness has been strengthened in the door and window hardware industry. Building a brand has become a core development strategy for the industry to build a century-old industry.
In the process of undertaking international industrial transfer, a large number of Chinese enterprises have achieved small to large progress through the way of OEM (oem), but oem is only a specific historical stage of industrial development. Door and window hardware enterprises have realized the improvement of technology and experience at this stage, but they have also paid hard labor and resource costs. This is not the ultimate pursuit of enterprise development. To achieve internationalization and to build a century-old enterprise, China's door and window hardware products must start with building a brand.
China's door and window hardware manufacturing industry has acquired a high level of manufacturing capacity after a period of accumulation. The manufactured door and window hardware products are no longer synonymous with low quality and low price. The quality of the products has been recognized by international mainstream buyers and the market. But the improvement in quality and quality does not mean that the brand building will achieve the ultimate victory. China's door and window hardware companies still play a lower-level role as producers and processors in the international market division of labor.
The reason is that although they have the ability to produce high-quality products, most of these products are provided to international brands through oem or odm. The lack of brands has become a fatal flaw in Chinese companies' international competition. It is undeniable that the way of OEM production has allowed Chinese companies to complete the initial capital accumulation in a short period of time. However, when the accumulation reaches a certain level, this mode of production has become a paralysis and has become a barrier for enterprises to move to a higher level.
At present, some domestic hardware companies have gradually developed from processing enterprises into independent innovation-type high value-added enterprises, targeting internationalization, specialization, technology orientation, and market orientation, with export trade as the mainstay. Door and window hardware suppliers should also pay more attention to brand building and technological innovation, and step out of a new world in the context of expanding domestic demand.
Door and window hardware products, only with high quality, can win the market and establish a good brand image. As the saying goes, entrepreneurship is difficult to keep business. If the quality of door and window hardware products can not be upgraded, not only will the market be difficult to expand, it is not conducive to brand building, and even these stable markets that have been won through numerous difficulties will gradually lose.
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