Recently, many developed countries have formulated and promulgated a series of environmental quality laws and standards that are higher than those of developing countries on the ground of protecting the environment and saving energy, setting a new "green threshold" for home appliances to enter the country's market, and implementing green standards. "Trade protectionism. These green thresholds have not only curbed the export of home appliances in China, but have also intertwined with issues such as exchange rates, market access, intellectual property rights, and carbon tariffs, which have weakened the international competitiveness of China's home appliance industry. "Green barriers" will be the most difficult but necessary threshold for the export of home appliances in China. It is necessary to cause the government functional departments such as inspection and quarantine and foreign export enterprises to pay close attention to and actively respond to them.
Safety, energy saving and environmental protection requirements are increasingly strict
Safety, energy saving, and environmental protection are the focus of national regulations to revise technological green trade measures. Their requirements are becoming increasingly stringent. The range of products involved is wider, and the green threshold for construction is getting higher and higher. The recent foreign green trade barriers that have a major impact on China’s household appliance exports have been summarized in the following aspects:
International standards have become incomplete statistics for household appliances entering the international market. Up till now, nearly 20,000 international standards have been issued by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), including green standards concerning safety, energy saving, and environmental protection. A considerable proportion. Countries such as France, Germany, and Britain have adopted international standards as the trump card for entering the international market. Countries such as the Nordic countries have also made almost no changes to directly adopt international standards as the market entry criteria. The US attitude toward adopting international standards has also changed from lukewarm to positive. Even developing countries have become increasingly interested in international standards.
Increasing energy efficiency requirements have become a new trend of development. With energy saving and emission reduction becoming the theme of development strategies of countries in the world in recent years, many countries, especially developed countries, have issued or revised regulations, standards, labeling and certification requirements for energy efficiency, and energy efficiency. Barriers have become the most prominent green barrier for domestic exports of electronic appliances. Many developed countries and international organizations, such as the European Union and the United States, have recently introduced new measures to improve the market access energy efficiency indicators for electronic and electrical products. The United States has completely revised and strengthened the certification requirements of the "Energy Star" program to ensure that only products that meet the requirements of the plan can be affixed with the "Energy Star" label to promote energy-saving products and reduce greenhouse gas emissions. The current "Energy Star" label is applicable to over 40 categories of products. On March 9, 2011, the US Environmental Protection Agency (EPA) announced the completion of the revision of the Energy Star specification for televisions and set-top boxes (cable and satellite). The new requirements for both products will take effect in September 2011. To meet the ENERGY STAR requirements, these products must be 40% more efficient than conventional models. In addition, countries such as Brazil, Mexico, Chile, Thailand, the Philippines, and UAE have also issued energy efficiency standards, regulations or drafts for a number of products. Many developing countries have also followed the introduction of various energy efficiency standards and regulations in developed countries. For example, countries such as Saudi Arabia and Israel have recently issued energy efficiency regulations.
The environmental protection regulations cover a wide range of fields and require stricter developed countries to continuously expand the product range covered by the ecodesign directives, from energy-consuming products to energy-related products, and the implementation measures for specific energy-using products are also constantly expanding, so that China’s home appliance exports The threshold is also constantly improving. Since last year, the European Union "Environmental Framework for Establishing Energy-Related Products (ErP) Requirements" (ErP) Directive has been in effect for the implementation of the five categories of products, not only for product energy requirements, but also for environmental impact projects (such as hazardous substances). Be regulated. The European Union has also revised the "Regulations on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment" (ie the ROHS Directive) and the "Destruction of Waste Electrical and Electronic Equipment" (ie the WEEE Directive). On February 3, 2011, the European Parliament passed. The revision of the WEEE Directive will increase the goal of Member State recycling of products and increase the recovery costs of producers (EU importers and manufacturers). In addition, India's version of the "WEEE regulations" proposal for public consultation, the upper limit of the content of more than 20 substances will be included in the national legislation "waste electronic and electrical equipment regulations" (WEEE regulations). India's RoHS amendments will take effect in 2012 and require producers to ensure that new electronic and electrical equipment is free of lead, mercury, cadmium, hexavalent chromium, and polybrominated biphenyls and polybrominated diphenyl ethers. Low water resources in Australia and New Zealand both set high barriers to the water-saving performance of home appliances and other water-using products. The joint Australian-Singapore Joint Standard AS/NZS 6400 specifies a mandatory water-saving labelling system.
The North American joint action restricts the import of Chinese household appliances to Mexico, the United States and Canada. Metal and machinery companies will take joint action to restrict Chinese machinery imports. The main areas involved are automobiles and household appliances to consolidate the North American market. Once the ink, the United States, and Canada form a coalition to limit the import of Chinese household appliances, China’s home appliances entering the North American market will once again wear a “sweeping spellâ€.
Certification has become a mandatory requirement of the international market. How to obtain the certification, recognition and mutual recognition of the international community is also a greater challenge for China's household appliance exports. It is understood that many countries and regions have launched their own low-carbon product certification programs, such as: the United States environmental protection label program, the Canadian environment, the European Union's flowers, Nordic white swan environmental signs. Brazil recently officially approved the implementation of the compulsory certification system for household appliances. Since July 1, 2011, 87 categories of domestic or imported home appliances have passed compulsory quality certification before they are sold on the market, and they have also banned the production of home appliances or importers. Imported products that have not passed quality certification are subject to mandatory certification by a Brazilian-certified product certification agency. Certification marks are attached to products and product packaging. This means that the electrical products entering Brazil will be changed from the original voluntary certification to mandatory certification, and products without the certification mark will not be sold in the Brazilian market. Germany will also aim at energy-saving and environmentally friendly household appliances that will help prevent global warming. Based on the “Blue Sky Enforcement†green mark certification system last year, it plans to further develop a certification system for more than 100 similar products.
Carbon tariffs on carbon labels build new "green barriers." In response to the trend of global warming, emission reduction awareness has spread throughout the world, and “low-carbon†home appliances continue to heat up. The United States, Canada, and the European Union have proposed to impose carbon tariffs on imported goods. The EU plans to phase out all incandescent lamps by December 31, 2012 and replace them with green, energy-saving lamps. The carbon labeling system has been promoted by Japan, Europe and the United States. Since April 2009, when Japan started to implement the carbon labeling system, its product range has now expanded to 94 categories, which are widely involved in agricultural products, light industry, and some electromechanical products. The essence of carbon tariffs, carbon labeling systems, etc., is to force emission reductions by developing countries. In the name of environmental protection, green barrier measures are taken and trade protection is implemented, which not only hinders the process of economic globalization, but also hinders the development of a green economy.
Take the initiative to cross the green threshold
Facing more and more foreign and demanding green trade barriers, China’s inspection and quarantine and other government departments and home appliance companies should recognize the situation, take the initiative, and actively respond to it, minimizing the foreign green trade barrier measures caused by China’s home appliance exports. Impacts and impacts ensure the sustainable and healthy development of China's export of home appliance trade.
Establish a rapid reaction and early warning mechanism The inspection and quarantine department should give full play to the advantages of technology, information and talents, keep abreast of the latest developments in relevant laws and regulations in various countries, and provide enterprises with comprehensive guidance and publicity to help enterprises formulate countermeasures in accordance with the requirements of the new regulations. The home appliance industry association should play a role in coordinating and self-discipline, and actively conduct communication and coordination among government departments, industry associations, and export enterprises, effectively track and monitor the export of household electrical appliances in the industry in terms of quantity, price, and export market changes. Possible trade protection timely and accurate warning. Exporting companies should also pay attention to tracking and researching dynamic information on relevant technical requirements in the international market, strengthen communication with foreign customers, and timely understand and grasp the latest requirements of importers, especially paying more attention to the development of foreign low-carbon trade barriers, and do Targeted to minimize the negative impact of various green trade measures on the export of home appliances.
Cultivating and expanding self-owned brands At present, there is still a big gap between the level of brand building in China's home appliance industry and manufacturing capacity. Home appliance exports mostly rely on OEM or OEM production, and their own brands are less than 20%. In this regard, relevant government departments such as inspection and quarantine should increase support for the export of high-end household appliances of their own brands, especially for products with patented technology and ultra-high performance index, and support policies and taxation to promote their sales in international markets. . At the same time, export production enterprises should actively raise awareness of independent brands, and upgrade from cost-dominated products to technologically-advanced products, upgrade from OEM to independent brands, and acquire international brands through mergers and acquisitions. , Cultivate competitive products with independent intellectual property rights, form a number of international brands and regional brands, expand the export of independent brands, promote the transformation of China from a home appliance manufacturing country to a brand big country, and promote the creation of China into the international market. .
Strictly adopting international standards to produce exporting production enterprises adopting international standards is conducive to improving the quality of household electrical appliances and helps to eliminate green barriers to international trade. In this regard, export production enterprises should further strengthen the sense of responsibility for the quality and safety of electrical products, and strictly follow the requirements of international standards and the actual requirements of importing countries to organize production. The inspection and quarantine departments shall help enterprises establish and improve product quality safety management systems and traceability systems, increase supervision of the production process, strengthen the scientific analysis of household appliance export risks, and adopt flexible measures for different export markets and different product risks. Continuously enhance the flexibility of enterprises to adapt their export products to market needs.
Scientifically building a green production chain production company needs to deeply understand and study the requirements of new standards for foreign energy efficiency grades, start with the design, research and development links, integrate low-carbon eco-concepts in product design and development, optimize the entire production process, and fully consider the products in manufacturing. Harmony with users and the environment throughout the entire life cycle of use, use, recycling and reuse, and seeking more efficient and safe energy-efficient environmental protection materials, using technically feasible, economically reasonable and environmentally and socially acceptable technological measures, Reduce the production of inefficient products, establish a system for recycling and reuse of waste electronic and electrical products, and actively participate in the international technology game with high-quality, environmentally-friendly and stable products.
As early as possible to carry out home appliance product certification The market of different countries has different certification standards and requirements for different household electrical appliances. This requires Chinese enterprises to learn more information, but also actively participate in the certification of international standards. The CB system (Electrical Product Qualification Testing and Certification System) is an international system operated by the IECEE (short for the International Electrotechnical Commission Electrotechnical Products Qualification Testing and Certification Organization). The CB test report and the CB test certificate are mutually recognized in the IECEE member countries. It helps to reduce international trade barriers that must be met due to the need to meet different national certification or approval criteria. Therefore, China's home appliance exporters should strengthen product certification, in particular, use the CB certification platform to complete related certifications and effectively break through foreign green barriers.
Promoting “going global†development strategy Inspection and quarantine and other government departments should help export enterprises to quickly change the pattern of excessive dependence on the U.S. and EU markets, and increase China’s current trade to a modest scale, strong industrial complementarity, and less trade friction with China. Exports, such as increasing exports to the Nordic countries, Australia, Canada, and other countries, promoting exports to emerging markets including India, Russia, Brazil, South Africa, Turkey, Vietnam, and Middle East countries, and gradually expanding exports to developing countries including Africa and Latin America. market. Assist powerful companies to establish R&D, production bases and marketing networks overseas to reduce and disperse the impact of trade barriers.
News background
In recent years, China has formed a huge home appliance production capacity and has become the world's largest home appliance manufacturing country. At present, China has more than 5,000 small household appliance manufacturers. In 2010, China’s home appliance output accounted for 85.3% of the global market, and home appliance exports accounted for 30% of global exports. However, at present, China’s home appliance exports mostly rely on OEMs and low-end products. Product exports face the lack of core technologies, lack of awareness of standards, and lack of three major “bottleneck†in the international influence of brands. When exporting to high-end markets such as North America and the European Union, they frequently encountered difficulties. green barrier.
Some SMEs in China know little about foreign laws and regulations, lack some independent R&D and innovation capabilities, and have constant difficulties in keeping up with the standards of developed countries. They need to invest a lot of money to purchase equipment and conduct technological research and development, transform production lines, design, and R & D costs are too high, production costs are generally higher than 20% to 30%, coupled with the lack of low-carbon environmental protection product inspection standards, there will be a large number of household electrical appliances were blocked outside the gates of developed countries. According to the latest statistics from the National Household Electrical Appliances Standardization Technical Committee, as many as 60% of home appliance exporting enterprises in China have encountered foreign technical barriers, and the annual direct and potential economic losses caused by this result are about 50 billion U.S. dollars, exceeding the total annual export volume of 25 U.S. dollars. %. According to the results of the investigation of the impact of foreign technical trade measures on Chinese export enterprises announced by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), electromechanical instruments rank first in industries that are heavily influenced by foreign technical trade measures. According to statistics from the Shenzhen Institute of Standards and Technology on WTO/TBT notifications, WTO members released 116 WTO/TBT notifications on product energy efficiency in 2010, accounting for 8% of the total number of notifications for the entire year. Household appliances, lighting equipment, and industrial equipment are notified. For the main product.
With the increasing number of foreign green barriers, increasingly stringent requirements, coupled with inflationary pressures, high raw material prices, increased labor costs, and increasingly fierce market competition, China’s status as a global home appliance manufacturing center will be tested in 2011. According to the prediction of the China Chamber of Commerce and Industry, the increase in home appliance exports in 2011 will narrow on the basis of 2010, showing a trend of seasonal highs and lows. Among them, household air conditioners increased by 28% year-on-year, an increase of 22%; refrigerator refrigerators increased by 9% year-on-year, an increase of 20%.
Safety, energy saving and environmental protection requirements are increasingly strict
Safety, energy saving, and environmental protection are the focus of national regulations to revise technological green trade measures. Their requirements are becoming increasingly stringent. The range of products involved is wider, and the green threshold for construction is getting higher and higher. The recent foreign green trade barriers that have a major impact on China’s household appliance exports have been summarized in the following aspects:
International standards have become incomplete statistics for household appliances entering the international market. Up till now, nearly 20,000 international standards have been issued by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), including green standards concerning safety, energy saving, and environmental protection. A considerable proportion. Countries such as France, Germany, and Britain have adopted international standards as the trump card for entering the international market. Countries such as the Nordic countries have also made almost no changes to directly adopt international standards as the market entry criteria. The US attitude toward adopting international standards has also changed from lukewarm to positive. Even developing countries have become increasingly interested in international standards.
Increasing energy efficiency requirements have become a new trend of development. With energy saving and emission reduction becoming the theme of development strategies of countries in the world in recent years, many countries, especially developed countries, have issued or revised regulations, standards, labeling and certification requirements for energy efficiency, and energy efficiency. Barriers have become the most prominent green barrier for domestic exports of electronic appliances. Many developed countries and international organizations, such as the European Union and the United States, have recently introduced new measures to improve the market access energy efficiency indicators for electronic and electrical products. The United States has completely revised and strengthened the certification requirements of the "Energy Star" program to ensure that only products that meet the requirements of the plan can be affixed with the "Energy Star" label to promote energy-saving products and reduce greenhouse gas emissions. The current "Energy Star" label is applicable to over 40 categories of products. On March 9, 2011, the US Environmental Protection Agency (EPA) announced the completion of the revision of the Energy Star specification for televisions and set-top boxes (cable and satellite). The new requirements for both products will take effect in September 2011. To meet the ENERGY STAR requirements, these products must be 40% more efficient than conventional models. In addition, countries such as Brazil, Mexico, Chile, Thailand, the Philippines, and UAE have also issued energy efficiency standards, regulations or drafts for a number of products. Many developing countries have also followed the introduction of various energy efficiency standards and regulations in developed countries. For example, countries such as Saudi Arabia and Israel have recently issued energy efficiency regulations.
The environmental protection regulations cover a wide range of fields and require stricter developed countries to continuously expand the product range covered by the ecodesign directives, from energy-consuming products to energy-related products, and the implementation measures for specific energy-using products are also constantly expanding, so that China’s home appliance exports The threshold is also constantly improving. Since last year, the European Union "Environmental Framework for Establishing Energy-Related Products (ErP) Requirements" (ErP) Directive has been in effect for the implementation of the five categories of products, not only for product energy requirements, but also for environmental impact projects (such as hazardous substances). Be regulated. The European Union has also revised the "Regulations on the Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment" (ie the ROHS Directive) and the "Destruction of Waste Electrical and Electronic Equipment" (ie the WEEE Directive). On February 3, 2011, the European Parliament passed. The revision of the WEEE Directive will increase the goal of Member State recycling of products and increase the recovery costs of producers (EU importers and manufacturers). In addition, India's version of the "WEEE regulations" proposal for public consultation, the upper limit of the content of more than 20 substances will be included in the national legislation "waste electronic and electrical equipment regulations" (WEEE regulations). India's RoHS amendments will take effect in 2012 and require producers to ensure that new electronic and electrical equipment is free of lead, mercury, cadmium, hexavalent chromium, and polybrominated biphenyls and polybrominated diphenyl ethers. Low water resources in Australia and New Zealand both set high barriers to the water-saving performance of home appliances and other water-using products. The joint Australian-Singapore Joint Standard AS/NZS 6400 specifies a mandatory water-saving labelling system.
The North American joint action restricts the import of Chinese household appliances to Mexico, the United States and Canada. Metal and machinery companies will take joint action to restrict Chinese machinery imports. The main areas involved are automobiles and household appliances to consolidate the North American market. Once the ink, the United States, and Canada form a coalition to limit the import of Chinese household appliances, China’s home appliances entering the North American market will once again wear a “sweeping spellâ€.
Certification has become a mandatory requirement of the international market. How to obtain the certification, recognition and mutual recognition of the international community is also a greater challenge for China's household appliance exports. It is understood that many countries and regions have launched their own low-carbon product certification programs, such as: the United States environmental protection label program, the Canadian environment, the European Union's flowers, Nordic white swan environmental signs. Brazil recently officially approved the implementation of the compulsory certification system for household appliances. Since July 1, 2011, 87 categories of domestic or imported home appliances have passed compulsory quality certification before they are sold on the market, and they have also banned the production of home appliances or importers. Imported products that have not passed quality certification are subject to mandatory certification by a Brazilian-certified product certification agency. Certification marks are attached to products and product packaging. This means that the electrical products entering Brazil will be changed from the original voluntary certification to mandatory certification, and products without the certification mark will not be sold in the Brazilian market. Germany will also aim at energy-saving and environmentally friendly household appliances that will help prevent global warming. Based on the “Blue Sky Enforcement†green mark certification system last year, it plans to further develop a certification system for more than 100 similar products.
Carbon tariffs on carbon labels build new "green barriers." In response to the trend of global warming, emission reduction awareness has spread throughout the world, and “low-carbon†home appliances continue to heat up. The United States, Canada, and the European Union have proposed to impose carbon tariffs on imported goods. The EU plans to phase out all incandescent lamps by December 31, 2012 and replace them with green, energy-saving lamps. The carbon labeling system has been promoted by Japan, Europe and the United States. Since April 2009, when Japan started to implement the carbon labeling system, its product range has now expanded to 94 categories, which are widely involved in agricultural products, light industry, and some electromechanical products. The essence of carbon tariffs, carbon labeling systems, etc., is to force emission reductions by developing countries. In the name of environmental protection, green barrier measures are taken and trade protection is implemented, which not only hinders the process of economic globalization, but also hinders the development of a green economy.
Take the initiative to cross the green threshold
Facing more and more foreign and demanding green trade barriers, China’s inspection and quarantine and other government departments and home appliance companies should recognize the situation, take the initiative, and actively respond to it, minimizing the foreign green trade barrier measures caused by China’s home appliance exports. Impacts and impacts ensure the sustainable and healthy development of China's export of home appliance trade.
Establish a rapid reaction and early warning mechanism The inspection and quarantine department should give full play to the advantages of technology, information and talents, keep abreast of the latest developments in relevant laws and regulations in various countries, and provide enterprises with comprehensive guidance and publicity to help enterprises formulate countermeasures in accordance with the requirements of the new regulations. The home appliance industry association should play a role in coordinating and self-discipline, and actively conduct communication and coordination among government departments, industry associations, and export enterprises, effectively track and monitor the export of household electrical appliances in the industry in terms of quantity, price, and export market changes. Possible trade protection timely and accurate warning. Exporting companies should also pay attention to tracking and researching dynamic information on relevant technical requirements in the international market, strengthen communication with foreign customers, and timely understand and grasp the latest requirements of importers, especially paying more attention to the development of foreign low-carbon trade barriers, and do Targeted to minimize the negative impact of various green trade measures on the export of home appliances.
Cultivating and expanding self-owned brands At present, there is still a big gap between the level of brand building in China's home appliance industry and manufacturing capacity. Home appliance exports mostly rely on OEM or OEM production, and their own brands are less than 20%. In this regard, relevant government departments such as inspection and quarantine should increase support for the export of high-end household appliances of their own brands, especially for products with patented technology and ultra-high performance index, and support policies and taxation to promote their sales in international markets. . At the same time, export production enterprises should actively raise awareness of independent brands, and upgrade from cost-dominated products to technologically-advanced products, upgrade from OEM to independent brands, and acquire international brands through mergers and acquisitions. , Cultivate competitive products with independent intellectual property rights, form a number of international brands and regional brands, expand the export of independent brands, promote the transformation of China from a home appliance manufacturing country to a brand big country, and promote the creation of China into the international market. .
Strictly adopting international standards to produce exporting production enterprises adopting international standards is conducive to improving the quality of household electrical appliances and helps to eliminate green barriers to international trade. In this regard, export production enterprises should further strengthen the sense of responsibility for the quality and safety of electrical products, and strictly follow the requirements of international standards and the actual requirements of importing countries to organize production. The inspection and quarantine departments shall help enterprises establish and improve product quality safety management systems and traceability systems, increase supervision of the production process, strengthen the scientific analysis of household appliance export risks, and adopt flexible measures for different export markets and different product risks. Continuously enhance the flexibility of enterprises to adapt their export products to market needs.
Scientifically building a green production chain production company needs to deeply understand and study the requirements of new standards for foreign energy efficiency grades, start with the design, research and development links, integrate low-carbon eco-concepts in product design and development, optimize the entire production process, and fully consider the products in manufacturing. Harmony with users and the environment throughout the entire life cycle of use, use, recycling and reuse, and seeking more efficient and safe energy-efficient environmental protection materials, using technically feasible, economically reasonable and environmentally and socially acceptable technological measures, Reduce the production of inefficient products, establish a system for recycling and reuse of waste electronic and electrical products, and actively participate in the international technology game with high-quality, environmentally-friendly and stable products.
As early as possible to carry out home appliance product certification The market of different countries has different certification standards and requirements for different household electrical appliances. This requires Chinese enterprises to learn more information, but also actively participate in the certification of international standards. The CB system (Electrical Product Qualification Testing and Certification System) is an international system operated by the IECEE (short for the International Electrotechnical Commission Electrotechnical Products Qualification Testing and Certification Organization). The CB test report and the CB test certificate are mutually recognized in the IECEE member countries. It helps to reduce international trade barriers that must be met due to the need to meet different national certification or approval criteria. Therefore, China's home appliance exporters should strengthen product certification, in particular, use the CB certification platform to complete related certifications and effectively break through foreign green barriers.
Promoting “going global†development strategy Inspection and quarantine and other government departments should help export enterprises to quickly change the pattern of excessive dependence on the U.S. and EU markets, and increase China’s current trade to a modest scale, strong industrial complementarity, and less trade friction with China. Exports, such as increasing exports to the Nordic countries, Australia, Canada, and other countries, promoting exports to emerging markets including India, Russia, Brazil, South Africa, Turkey, Vietnam, and Middle East countries, and gradually expanding exports to developing countries including Africa and Latin America. market. Assist powerful companies to establish R&D, production bases and marketing networks overseas to reduce and disperse the impact of trade barriers.
News background
In recent years, China has formed a huge home appliance production capacity and has become the world's largest home appliance manufacturing country. At present, China has more than 5,000 small household appliance manufacturers. In 2010, China’s home appliance output accounted for 85.3% of the global market, and home appliance exports accounted for 30% of global exports. However, at present, China’s home appliance exports mostly rely on OEMs and low-end products. Product exports face the lack of core technologies, lack of awareness of standards, and lack of three major “bottleneck†in the international influence of brands. When exporting to high-end markets such as North America and the European Union, they frequently encountered difficulties. green barrier.
Some SMEs in China know little about foreign laws and regulations, lack some independent R&D and innovation capabilities, and have constant difficulties in keeping up with the standards of developed countries. They need to invest a lot of money to purchase equipment and conduct technological research and development, transform production lines, design, and R & D costs are too high, production costs are generally higher than 20% to 30%, coupled with the lack of low-carbon environmental protection product inspection standards, there will be a large number of household electrical appliances were blocked outside the gates of developed countries. According to the latest statistics from the National Household Electrical Appliances Standardization Technical Committee, as many as 60% of home appliance exporting enterprises in China have encountered foreign technical barriers, and the annual direct and potential economic losses caused by this result are about 50 billion U.S. dollars, exceeding the total annual export volume of 25 U.S. dollars. %. According to the results of the investigation of the impact of foreign technical trade measures on Chinese export enterprises announced by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), electromechanical instruments rank first in industries that are heavily influenced by foreign technical trade measures. According to statistics from the Shenzhen Institute of Standards and Technology on WTO/TBT notifications, WTO members released 116 WTO/TBT notifications on product energy efficiency in 2010, accounting for 8% of the total number of notifications for the entire year. Household appliances, lighting equipment, and industrial equipment are notified. For the main product.
With the increasing number of foreign green barriers, increasingly stringent requirements, coupled with inflationary pressures, high raw material prices, increased labor costs, and increasingly fierce market competition, China’s status as a global home appliance manufacturing center will be tested in 2011. According to the prediction of the China Chamber of Commerce and Industry, the increase in home appliance exports in 2011 will narrow on the basis of 2010, showing a trend of seasonal highs and lows. Among them, household air conditioners increased by 28% year-on-year, an increase of 22%; refrigerator refrigerators increased by 9% year-on-year, an increase of 20%.
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