Door and window industry entered the whole house

Whole house customization is the trend of the industry. However, there is no industry standard. The industry has a fuzzy concept of customization of the whole house. There are only a few countries that are really specializing in customized products, and there are only a few foreign markets and large-scale projects. Basically all former wood doors, cabinets, wooden floors, staircases, furniture and other manufacturers to do after the product extension, the quality is good or bad, in addition to the whole house customization on the design concept, process structure, supporting technology, most of them Immature, are gradually improving, the whole house custom manufacturers are in the growth stage, the level of high and low, with the promotion of process technology, brand, the industry will certainly appear in the future big brands.

Independent innovation ability will be a barrier to entry

The whole house customization is characterized by personalized design, standardization and large-scale production. Therefore, the whole house custom R&D design is of vital importance to the development of the industry. Whole house custom R & D design not only needs to reflect the general characteristics of furniture products, meet the requirements of the environmental health of modern home furniture products, but also need to focus on integration with the home environment style, in line with the changing trend of home fashion.

Therefore, to enter the whole house custom industry requires doors and windows companies have strong R & D and product innovation capabilities, independent original design capability is one of the industry barriers for new companies to enter.

Brand is an important basis for consumer decision-making

At the same time, the brand is a manifestation of the comprehensive competitive strength of a full-house custom manufacturing company. The formation of a mature brand requires long-term promotion and accumulation. The brand helps the door and window companies to expand the market and promote the consumers' preference for products. At the same time, the brand helps companies to conduct market segmentation and market positioning.

Brands play an important role in consumer purchasing decisions. Consumers' recognition of windows and doors brands is based on the company's product design, quality control, and comprehensive services. Therefore, for the new doors and windows enterprises entering the whole wood home, to establish consumer awareness of their brand, requires a lot of capital investment and time experience, the whole wood household industry has a higher brand barriers.

In addition, brand influence and sales channel construction is one of the key factors for door and window companies to successfully conduct whole-house custom business. This requires door and window companies to increase advertising and brand promotion efforts, and actively expand the market of dealer stores and directly operated stores. Coverage, which requires doors and windows companies have strong financial strength as a support.

At the same time, with the rapid development of the whole house custom industry, whether the production capacity can meet the rapidly growing market demand, it also determines the development speed of custom-built enterprises in the whole house, and good financial strength can provide a material basis for the rapid expansion of the company. Therefore, the financial strength is one of the barriers faced by the whole house custom industry.