On the occasion of the opening of the home textiles in spring and summer, the reporter interviewed Yang Zhaohua, president of the China Household Textile Industry Association, and asked him to talk about the current operation of the industry and the market situation in 2013 for the Spring and Summer Home Textiles Exhibition. He said that due to the industry's changes in the market, improving production efficiency and added value of products, our country's textile industry achieved satisfactory results in 2012. At the same time, he also pointed out that with the popularization of the concept of healthy living for domestic consumers, a more scientific concept of home textile consumption will be an important foundation for the sustainable development of the industry in the future.
In order to change the industry, we must make "real kungfu"
The Spring and Summer Home Textiles Exhibition has been in existence for three years. The area of ​​home textile exhibition in spring 2013 was the same as that in 2012. The number of exhibitors increased slightly, and the number of exhibitors increased by 8% compared with last year, indicating that the influence of spring home textile exhibition in the industry continues to increase.
“The Spring and Summer Home Textiles Exhibition was initiated by five units and supported each other. In the past three years, although the exhibitors have different judgments on the income from the market perspective, from the perspective of the entire exhibition, in promoting the development of industrial clusters, The spring home textile exhibition achieved the desired effect. In addition, due to the positioning of the spring home textile exhibition taking into account the development planning and status advantages of the industrial cluster, it shows that the spring home textile exhibition is closely linked with the industry." Yang Zhaohua said.
In the new year, in the face of new markets, the industry must have new development concepts. Yang Zhaohua pointed out that in the domestic market, the price increase has often become a common means for most home textile enterprises to increase the transfer cost when the production cost increases, which directly results in the “price rise and fallâ€. This situation is particularly obvious in 2011. “In 2013, companies should learn from this experience. Because home textiles and clothing are different, clothing has more social attributes and is a status label. But home textile is a kind of private product. When consumers purchase home textile products, More cost-effective situations are in place."
Yang Zhaohua said that if companies continue to use the successful experience in 2011 until 2012, they may encounter some difficulties. Simply expanding production capacity and “staking a horse†will no longer work. Because the social environment has been changing – this explains why it is difficult to do in first-tier cities.
“The rents and labor costs of first-tier cities are relatively high. Enterprises must bear these high costs. At the same time, they must withstand the downturn in the stock market and real estate regulation and control. This will hit consumers’ confidence in first-tier cities. Many first-tier cities have played a huge role in the past. In 2012, it suffered the “Waterloo effect.†At the same time, the relatively low-cost third- and fourth-line channels and professional markets have achieved rapid growth. From this perspective, our industry does have a different In the past, market changes required companies to calm down and study the changes in consumer psychology of end consumers and make corresponding adjustments." Yang Zhaohua said.
Domestic market pushes the concept of home textile science consumption
Due to the steady development of the domestic economy, the domestic market has become an important factor driving the growth of the textile industry in our country. "Doing the article of domestic sales well" has also been repeatedly emphasized by Yang Zhaohua in the interview.
“With the delivery and construction of livable and affordable housing in 2013, there will be a lot of rigid demand for bedding, fabrics and towels. The consumption of affordable and popular home textile products is the main consumer of urban residents. The importance of the development of the industry is self-evident." Yang Zhaohua said, "The industry generally believes that the industry's performance in 2013 will be slightly better than in 2012, but there will be no major improvement. At this time, the healthy consumption concept guiding the domestic demand market It is the industry that must work together to do well."
Yang Zhaohua said that there are still many unhealthy concept of home textile consumption among consumers, which indicates that the promotion of home textile health and scientific consumption concept is not enough. “The quality of home textile products is closely related to people's living standards. For example, towels, the annual consumption of towels in developed countries is mostly 1.8~2.3 kg/person, while in China, it is 0.4~0.5 kg/person. In 2012, China National Textile Association commissioned Yaguang. I did a test and found that after 35 days of wet use of the towel, the number of colonies exceeded the standard, and the ordinary washing liquid was difficult to work. These facts would hurt the health and safety of consumers if they were not explained to the consumers. In addition, there were curtains, which were difficult to wash and It has not been replaced for many years; there are pillows and cores, and it is rarely washed. This requires us to educate and guide consumers, to stimulate their positive energy, to make the cake bigger, this cake is not hard to think of, hard Add to others. We advocate healthy and scientific home textile consumption in order to meet the expectations of people of all nationalities in the country to live a better life. This is something we must do."
Yang Zhaohua is full of confidence in the growth of the industry in 2013. “First of all, the price of raw materials in 2012 is lower than that in 2011. The price has been slightly reduced in stability, which provides space for the growth of the industry in 2013. Secondly, enterprises should pay more attention to management in 2013. To efficiency, efficiency. How to improve efficiency? It is necessary to increase R&D investment and improve production efficiency. In this process, don’t just increase the price of R&D investment simply because the cost of production efficiency should be reduced. With these, the development of the industry is more optimistic," he said.
Steadily improve the industry in 2012
In 2012, the home textile industry kept the volume and price increase, and the overall operation quality increased steadily. In 2012, the gross output value of 1831 enterprises above designated size by the National Bureau of Statistics increased by 14.1% year-on-year; the total industrial output value of 16 industrial clusters calculated by the Home Textiles Association increased by 7.8% year-on-year; the total industrial output value of 200 enterprises tracked by the Home Textiles Association was year-on-year. Growth of 7.3%.
Yang Zhaohua said: "In 2012, the profit rate of 1831 enterprises above designated size by the National Bureau of Statistics was 6.07%, a slight increase compared with the previous year. The profit rate of 200 enterprises in the industrial clusters and home textile associations focused on statistics increased by 0.05% over the previous year. 0.42 percentage points. In the difficult situation of the entire textile and garment industry last year, the profit rate of the home textile industry can increase, reflecting the driving force for sustainable development of the industry."
According to China Customs statistics, in 2012, China's exports of household textiles totaled 36.6 billion US dollars, an increase of 6% year-on-year. The export volume and export unit price increased by 1.7% and 4.3% respectively. “It is necessary to pay attention to the increase of 1.7% in export volume, because the export volume was -2% in 2011. The growth rate of export volume in 2012 was 1.7%, which achieved positive growth. Although this figure did not reach the growth rate in 2010, The entire textile and garment industry is relatively good." Yang Zhaohua said.
Although a series of economic indicators show that our country's textile industry is in a stable operation, we cannot ignore the direct impact of the complicated international economic situation in 2012 on the export of China's textile industry. In particular, the growth rate of imports of home textiles from the EU and Japan has dropped significantly. The growth rate of China's total exports to the US, Europe and Japan markets is lower than the average level of industry exports. On the other hand, the high growth rate of emerging markets has played an important role in export growth, and Russia has become an export highlight.
Stranded/Twisted/Parallel Wire
Stranded Wire,Cca Wire,Stranded Copper Clad Aluminum Wire
Copper Clad Aluminum Wire Co., Ltd. , http://www.aluminum-wire.com