The paint market has great potential, and furniture paints are developing

â—† The main application areas of wood furniture and wood coatings are mainly industrial production applications, and it is a competitive place for mid-to-high-end wood coating manufacturers.

â—† Interior decoration uses manual brushing as the main construction method, and occupies a considerable proportion in market sales. It is a competitive venue for low-end paint manufacturers.

◆ Wood flooring is the application area of ​​wood coatings after factory production of wood flooring. Currently, light-curing coatings are the main application areas.

â—† The wooden toys are mainly opaque finishes, whose heavy metal content cannot exceed the standard is the main quality index.

â—† Pencil paint is a kind of special wood coating for opaque finishing. In addition to requiring quick drying, the heavy metal content can not exceed the standard.

â—† Outdoor wood products mainly refer to chairs and other wood products used in parks, swimming pools, beaches and other places, and their requirements are to have a certain weather resistance.

Home improvement factory-the first new growth point of furniture paint

With the deepening of the degree of mechanization and people's requirements for the construction environment, the wood paint for home improvement construction on site has gradually entered the factory. The direct result of the industrialization of home decoration is that the wood paint for home improvement returns from the site to the factory, and the furniture paint market expands Paint ushered in the first growth point.

The representative industries of home improvement factories are wooden doors, cabinets and floors. The three major paint consumers, wooden doors, cabinets and floors, emerged in the late 1990s. With the prosperity and development of China's real estate market, flooring has now become a huge industry. Wooden doors and cabinets have also gradually grown. With the further advancement of standardization, wooden doors and cabinets will also achieve leapfrog development. Wooden door paint and cabinet paint will also form a special category like floor paint, becoming an important growth point for furniture paint enterprises.

According to incomplete statistics, there are hundreds of thousands of cabinet enterprises in China, and the industrial system includes hundreds of thousands of cabinet stores, covering all provincial capital cities, secondary cities and more than 90% of county-level markets in the country. The annual sales of Europa, which ranks first in the industry, exceed 1 billion yuan. Among the top 100 in the industry, 6 have annual sales of more than 100 million yuan. There are 8 in 50-80 million. Statistics show that the ownership rate of overall cabinets in 100 million urban households in the country reaches 70%, and the total market is extremely large. According to online data, China's overall cabinet market space will reach 30 billion yuan in 2009. According to online information, in Beijing, Shanghai, Guangzhou and other cities, the market share of solid wood cabinets has increased from 5% three years ago to 30% now. The enlargement of cabinet cakes means that the market for cabinet paints is growing. In terms of wooden doors, there are currently more than 10,000 large and small door companies in the country, and there are more than 3,000 wooden door manufacturers with a certain scale and mainly mechanized production. According to preliminary estimates by industry agencies, the annual output value is between 10 and 30 million yuan, accounting for about 40%; 30 million and 50 million yuan is approximately 30%; 50 million and 100 million yuan is approximately 30%; the output value of more than 100 million yuan is 30 Around home.

Wooden doors, cabinets and floors are the pioneers of home improvement factories. On this basis, the overall concept of home furnishing has been formed. All the interior furniture (big furniture concept) was moved to the factory. The growth point of home improvement factory breeding is wider, the market demand is gradually expanding, and new market segments will emerge.

The second growth point of factory furniture paint for exterior wall decoration

Home improvement factoryization is an inevitable trend under the modern civilization of high efficiency and environmental protection. Following the industrialization of interior furniture and wood decoration, the industrialization of exterior wall decoration has also emerged and deserves attention. The materials of exterior wall decorative boards are mainly gypsum board and cement board, as well as other wood, marine shellfish, and Yakeli, etc., with rich materials. Compared with traditional furniture lacquer, wooden door lacquer, cabinet lacquer and other lacquers, the current exterior wall decorative board lacquer is the operation mode of furniture lacquer and the product of exterior wall lacquer. In product selection, topcoat is to choose exterior paint products, such as fluorocarbon coatings. Outdoor products need to have stronger weather resistance, repairability and self-cleaning ability. The factoryization of exterior wall decoration will greatly improve efficiency and effectiveness compared with on-site construction. For example, the silver powder is arranged more evenly. And under the professional operation space, the cleanliness of the panel will be much better than on-site construction.

The market for exterior wall decoration is huge. This need not be repeated. The shift of exterior wall paint from the field to the factory means a huge change in the sales target and method of paint sales. From engineering to factory, it is a major transformation from engineering paint to furniture paint. This is undoubtedly a good opportunity for furniture paint companies that are more familiar with the factory.

New requirements for factory paint on furniture

Whoever enters the market first will most likely become an expert in this industry. The market prospects of new growth points are bright, and the huge market demand brought by it is even more attractive. But the new growth point also puts forward new requirements for furniture paint enterprises.

The first is product matching. The important feature of furniture paint is strong professionalism. The characteristics of the furniture factory are also specialized. The reason why the factoryization of wooden doors, cabinets, and decorative panels on outer walls is an opportunity for furniture lacquer is precisely because of this. The particularity of the exterior wall decorative panel products is self-evident. The material is gypsum board, cement board and other special materials that are different from traditional furniture. The product also requires better weather resistance, repairability and self-cleaning. There are many similarities between wooden doors and cabinets, but because of different uses, the requirements for paint are also different. Wooden doors also require a certain degree of weather resistance, with more emphasis on wear resistance. The cabinets have special requirements for waterproofing and scalding. In addition, there are different requirements for decorative effects. The wooden doors are mostly matt, while the cabinets are more shiny, and the outer wall decoration panels are imitation metal curtain walls. Factory-made products are fiercely competitive, and the upgrade speed will be accelerated. Therefore, the matching of products requires furniture paint production enterprises to have a strong professional R & D force to provide product series that meet different requirements.

The second is process development. First of all, the process scheme under mechanized conditions is proposed. Under factory conditions, a lot of machinery replaces manual work. This requires furniture paint production enterprises to be more familiar with the construction spraying equipment of the paint than the customers, familiar with the customers' production lines, put forward suitable process plans for their production environment and product requirements, and give necessary training guidance. Secondly, the factory brought about fierce product competition and brand competition. Paint is the "face" of a product and an important part of a product's selling point. This requires furniture paint manufacturers to have good new process development capabilities, assist customers in jointly developing new process effects, and increase the added value and competitiveness of customers' products. Finally, the efficiency of process design. Time is money and cost is profit. Process design and development should also start from improving production efficiency and reducing production costs. For example, the cabinet paint, the technical service personnel of Fuchen Company will use the old PU process: PU closed bottom + PU solid color base + PU solid color surface + PU bright surface paint + polishing, improved to PU solid color primer + UV drench, the result is the same , And the delivery cycle has been greatly shortened, improving production efficiency.

The third is the sales model. The change in sales model is due to changes in sales targets. Take the exterior wall decoration board as an example. During on-site construction, the sales target is Party A or Party B of the project. After the factory, the sales target changed from engineering to factory, and it was a manufacturer of materials. Different objects, the focus of the object has also changed a lot. For example, on-site construction is concerned about the tolerance of products. Tolerance is not a problem when factories are professional in equipment and environment. In addition, the engineering objects are one-time and short-term. The factory object is a relatively long-term partner. Brand reputation and technical services are more important during the factory period.

The market is changing. New growth points mean new opportunities. Instead of a philosophical phrase "the world is not lacking beauty, but the eyes of beauty", we can say "the market is not lacking opportunities to make money, but lacking the eyes to discover opportunities." Where is the new growth point of your business? are you ready?
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