The development of the paint industry from manufacturing to creation

Over the past few years, the influence of “Made in China” has continued to expand and it has become an important driving force for the steady growth of the global economy. In the energy, chemical industry, building materials, textiles, home appliances, electronics, food and beverage and more than a dozen industries, the output of more than 100 kinds of products ranks first in the world. In China's home appliance industry, color TV, air conditioners, compressors and microwave ovens account for about 70% of global production.

However, it is equally unavoidable that Chinese manufacturing is mass-produced all over the world, yet it lacks the mastery of core technologies in many areas. Many industries do not yet have international brands with global influence, and there is no core brand in product design. Cultural connotation. The move from manufacturing in China to creating in China has become a widespread voice, pursuing technological innovation and creating an international brand, which has become a very keen thing for mainstream companies in various industries in China in recent years.

Taking the paint industry as an example, in recent years, the focus of home furnishing paint has gradually shifted from simple product prices, product functions to environmental performance, overall quality, and overall space. Faced with the increasing demand for coatings and product expectations, the vast majority of consumers simply learn foreign technologies or imitate innovative products on the market, and then compete at lower prices for the business model has increasingly been the consumer market and society. Disdain, the imitation of such functions, imitation of product names and brand appeals, etc., are losing their power in the past to attack the city. In the face of such market conditions, although many paint manufacturers have recognized the necessity of transitioning from “Made in China” to “Created in China,” due to limitations in funds, technology, and the size of the company, there are very few practitioners. .

As early as 2010, 3A Green Paint, which is known as "China's Top 10 Coating Brands" and "China's Leading Brand of Environmental Protection Coatings," launched a high-profile "color strategy" and took the lead in launching the world-class pure environmental protection color system "brilliant life." , Injecting the highest level of environmental protection elements into the rich and vivid color of homes, the decoration coating has become a color sense force that balances the inner mind and the outer environment, achieving a beautiful “longmen leap” in the history of paint color development. At the same time, the paint industry's “Created in China” painted a strong picture, and soon, 3A Green Paint launched a 1327 net bright green wall paint, which was different from the interior wall paint products at that time. Super color protection factor, effectively lock the color molecules in the film, loved by the general public.

Nowadays, the leading research and development team of 3A environmental protection paint industry has devoted more than one year to the research of color-retaining and color-locking technology, redeveloping and innovating a benepheus net-flavored bright wall paint, adding a high-efficiency color-locking factor, and exclusive ColorLock technology, through the optimization and adjustment of the molecular structure of the pigment, crystal structure, and the fineness of dispersion of the pigment particles, makes it difficult to chemically react with external elements, and protects an extremely stable state, thereby locking the inside of the film. Color molecules keep the wall bright and long lasting.

For a long time, multinational paint brands such as Nippon, Dulux, Valspar, and PPG have paid more attention to the color system and more research results. Almost every year, they publish some relevant home fashion trends and use it to promote their current year. Main color paint products. Domestic paint brands are often lackluster in this regard. The earlier "Colorful Life" pure environmental protection color system was launched, began to open the paint color of China to create the situation, 3A environmental protection paint independent development of the introduction of color paint products, but also a symbol of the domestic paint brand has independent research and development and outstanding creative rise To the height of strategy.

“Made in China” is gradually upgraded to “Created in China”, and the Chinese paint industry will definitely launch more products and technologies with independent intellectual property rights on this basis, build up the ability and advantages of global competition, and bring more to consumers. Rich Chinese culture, more Chinese fashion paint products and brand experience.