Recently, Jiannanchun has publicly promised to adopt the “Volatile Coefficient Identification Method†standard to provide 100%% of the vintage of the vintage. There has been a lot of discussion in the industry. Vintage wine is a symbol of high-end in the wine industry. Many companies rush to launch vintages. According to a recent sample survey conducted by the China Food Industry Association, nearly 60% of the top 100 liquor companies in China have introduced vintage wines with annual sales of not less than 5 billion yuan. Liu, the director of the National Standardization Management Committee, revealed on average that he would consider raising the standard to international standards within two years. Insiders expressed different opinions.
According to statistics from the China Brewery Industry Association, Chinese liquor production has dropped by an average of 500,000 tons per year in recent years, with an average reduction of about 7.5%, but the annual total consumption of high-end liquor has maintained a growth rate of 15% per annum. The reduction in the total output of liquor and the increase in the demand for high-end liquor have led more liquor companies to focus on higher-margin, profitable markets. Among them, "vintage wine" has become the focus of market competition.
Some analysts pointed out that Maotai, Wuliangye, and Jiannanchun are the three most powerful high-end liquor brands in China. Jiannanchun’s vintage was launched after Maotai and Wuliangye. This time, the so-called “volatile coefficient identification method†was introduced. It was just speculation. . "This is conducive to Jiannanchun attack high-end liquor market, but the standard can only be Jiannanchun standards, will not be used as a standard for other companies to identify vintage wine." The source pointed out.
It is understood that in recent years, liquor companies such as Maotai and Wuliangye have introduced vintages in accordance with the practice of distinguishing product grades by using distilled liquors such as whiskey and brandy. A bottle of wine marked "Ten-year-old" may be more than ten times more expensive than regular white wine. The year's wine opens the door to the high-end market of Chinese liquor and is sought after by high-end consumer groups.
Insiders pointed out that in the current average consumer who does not have professional testing equipment and does not have considerable research on wine, it is necessary to identify the "positive person" of the so-called vintage liquor. The product is produced in 10 years, 5 years old or the year of brewing. The new wine, "is basically impossible to complete the task."
In the third session of the Third Board of China Brewing Industry Association last year, Bi Yuan, deputy director of the Food Supervision and Administration Division of the State General Administration of Quality Supervision, Inspection and Quarantine, said that due to the lack of corresponding standards, the year's wine has caused companies to mark up and deceive consumers. The state will formulate a vintage wine standard that is expected to be introduced within the year. In the future, companies should carefully develop vintages.
One year later, the vintage "national standard" has not yet been introduced, and Jiannanchun's standard is a fire. According to industry sources, liquor "national standard" will be introduced within two years. (Zhang Feng)