Recently, the Fifth Plenary Session of the 18th Central Committee adopted a universal two-child policy and the second child will be fully liberalized. According to the results of the 6th China Population Census, more than 220 million children aged 0-14 in China accounted for 16.6% of the total population. The implementation of the policy of “Separate Second Child†is expected to bring 8 million newborns in the next five years, which further promotes the development of the children's furniture industry in China. The "universal two-child" policy has followed, and it is expected that children's furniture will still maintain a high growth rate of more than 10% in the next few years. These customers are the precise positioning of the children's furniture industry, and the future market development is huge. In a nutshell, the “spring†of the Chinese children’s market is expected to accelerate. The Chinese children's furniture market is undoubtedly one of the beneficiaries.
According to the current children's furniture market, the quality of children's furniture in China is not optimistic. In the second quarter of 2015, Sichuan Chengdu Industrial and Commercial Bureau conducted quality inspections on children's furniture sold in the circulation of furniture professional markets, specialty stores and online shopping platforms in Chengdu. The sampling results showed that 5 batches of products from 3 companies were unqualified. The sampling results show that the main problem of unqualified children's furniture is structural safety - edge and tip, formaldehyde emission, warning signs and other items do not meet the requirements of national standards.
Large enterprises in the blue ocean market actively seize the business opportunities of children
Whether it is the traditional 421 family model or the "universal two-child" new policy, China's children's market undoubtedly contains a huge blue ocean. As a furniture company, it is undoubtedly necessary to seize the opportunity to create a miracle of counter-attack in the overall decline of the furniture industry. At the same time, furniture companies need to recognize the current problems in the children's furniture market. The rapid development of the children's market and the segmentation of the market have created more intense market competition. In order to cater to the needs of customers, from the fight for products, the price of the fight to the current production cycle, raw materials, culture, safety standards, and to the service level, brand communication, companies must be fully prepared, otherwise it will only be a mirror, and the thirst .
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