Ren Zhiqiang

Ren Zhiqiang said that regardless of the adjustment of this round, how much inventory, the next round of housing prices must rise

"The benchmark land price has risen by many times. The expectation for the people is definitely that the house price will rise. No matter how much this round of adjustment, how much inventory, the next round of house prices must still rise, after all, the basic land price has soared so much. After the signing ceremony of Huayuan Real Estate and Decathlon brand, Ren Zhiqiang said to the "Securities Daily" reporter.

At the same time, Ren Zhiqiang said that from the data point of view, the transaction situation of the third- and fourth-tier cities has been better than that of the first-tier and second-tier cities this year. Therefore, the market risks of the third- and fourth-tier cities are not greater than those of the first-tier and second-tier cities.

In addition, for the inflection point theory that has reappeared in the industry, Ren Zhiqiang believes that the current market is only a normal fluctuation, and it is far from an inflection point.

Supply and demand relationship deteriorates

House prices may rise after one year

On August 28th, the Beijing Municipal Government released the latest Beijing benchmark land price, which was significantly higher than the 2002 version. Among them, the average commercial land price of the first-level land area is 29,980 yuan / square meter, the office average cooked land price is 29,080 yuan / square meter, the residence is 28,720 yuan / square meter, and the industry is 11,600 yuan / square meter. The benchmark price of the 2002 edition, the highest price for commercial, comprehensive and residential use is only 9750 yuan / square meter, 8250 yuan / square meter and 7,000 yuan / square meter, the lowest ten level is only 140 yuan / square Meter, 140 yuan / square meter and 90 yuan / square meter. Taking the first-class residential land as an example, the increase rate exceeded 400%.

In this regard, Ren Zhiqiang said that the price of flour has risen so much, can the price of bread not rise, and the expectations of buyers can not change?

As for the trend of future housing prices, Ren Zhiqiang said, "I did not say that housing prices will definitely rise in September, but if the relationship between supply and demand deteriorates, it will usually rise, but I dare not say because I have no way to predict protection. How much capacity can be supplied to the market by sex housing and sheds."

No turning point in the market

Third-tier and fourth-tier cities are not at risk

On September 1, the â€œ100 City House Price Indexâ€ released by the China Index Academy showed that the average price of new residential buildings in 100 cities nationwide was 10,771 yuan / square meter, down 0.59% from the previous month. This is also the first consecutive decline since May. The fourth month fell.

At the same time, according to data released by the National Bureau of Statistics, among the 70 large and medium-sized cities in July, there were 64 cities with a decline in prices, four in flat cities, and two in rising cities. Among the price changes, the highest increase was 0.2%, and the lowest was 2.5%. As a result, many market participants believe that the turning point of the property market has arrived.

In this regard, Ren Zhiqiang said, "I don't admit the turning point, how many times I have said it, and where to turn." He explained that the so-called inflection point means that the next high point is lower than the previous high point and the next low point is lower than the previous low point. However, the current market cannot guarantee this situation, so it is impossible to say that the inflection point is only Can say fluctuations. At the same time, the data of many real estates are also growing.

In addition, for the risks of the real estate market in the third- and fourth-tier cities, Ren Zhiqiang said that this part of the city is no problem, because from the data point of view, the volume of these cities has been better than the first-tier and second-tier cities this year.

"From the statistical report, we can see that the eastern region has experienced the biggest decline. Regardless of investment or sales, sales will fall by about 17%, and investment will fall the most. Without the support of third- and fourth-tier cities, the decline in national real estate data may be Bigger." Ren Zhiqiang said.

According to the data of the Central Plains Real Estate Market Research Department, the 54 major cities in the country had a total of 1.523 million residential transactions in the first eight months of this year, down 23.2% year-on-year. Among them, the second-tier cities recorded 471,000 sets, the largest decline year-on-year, with a range of 33.4%. First-tier cities fell by 25.5% year-on-year, while those in third- and fourth-tier cities fell by only 15.3% and 16.3% respectively.

Huayuan Power Commercial Real Estate

Net profit of 235 million yuan in the first half of the year

Although Ren Zhiqiang pointed out that the market is far from the turning point, when the housing market fluctuated, Huayuan Real Estate, which was at the helm, began to re-commit commercial real estate.

Ren Zhiqiang said that Huayuan was originally started by commercial real estate, and it was slightly less commercial real estate after breaking up with China Resources. This year, Huayuan took a few pieces of land for commercial use. For example, the Xihongmen block in Beijing is a 100% commercial project, but the amount of self-sustaining will not be large. After all, the pressure of self-sustaining funds is too great.

For the cooperation between Huayuan and Decathlon, Ren Zhiqiang said that under the penetration and impact of Internet thinking, the new commercial buildings in the future will be more attractive, and the experiential brand and commercial projects will be more competitive in the future. It is understood that Huayuan Real Estate and Decathlon's cooperation project "HuayuanÂ·Good World" is located in Tongzhou District, Beijing. The cooperation between the two parties in Tongzhou will be Decathlon's largest standard store model of 6,000 square meters.

In addition, according to the recent report published by Huayuan Real Estate, the company achieved operating income of 3.824 billion yuan in the first half of this year, up 137.14% year-on-year; net profit attributable to shareholders of listed companies was 235 million yuan, up 3.05% year-on-year; basic earnings per share 0.129 yuan.

Huayuan Real Estate said that the company's sales scale showed a good growth in 2013, which led to a significant increase in the company's billable operating income in the first half of 2014. However, the Beijing Mingyueyuan project settled in the first half of the year was a targeted resettlement house and a price-limited commercial house. And some ordinary commercial housing and commercial, the lower gross profit margin led to a decline in the overall gross profit margin of the company.

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