E-commercialization of the flooring industry has "sequelae"

In today's popular Internet, all walks of life have rushed to embark on the road to e-commerce. In recent years, the flooring industry has not been far behind and started the process of e-commerce. However, with the emergence of a series of "sequelae" in the electronic commercialization of electric panels, let us start thinking about the feasibility of electric commercialization.

Sequelae: Whose fault is the color difference?

People who have had online shopping experience will understand that there are certain differences between the products presented on the Internet and the physical products. This situation also appeared in the online shopping of wood floors. The physical appearance of the floor will change some of the colors in the photos. At the same time, each computer presents different colors to the floor photos. Therefore, we see that the color of the floor and the online shopping floor products have a certain color difference. This color difference is particularly noticeable on solid wood floors.

The problem of color difference not only makes consumers particularly hesitant when purchasing floors, but also makes floor companies particularly troublesome. On the one hand, the presentation of floor product images always makes flooring companies feel unsatisfactory. On the other hand, the color difference problem will cause consumers to distrust the floor brand and adversely affect the construction of the floor brand.

Sequelae II: Who buys online shopping flooring?

The way of online sales has perfectly broadened the geographical scope of floor sales, and it has also brought a lot of problems. The floor company's dealers have a limited range of services. Consumers buy products from the floor companies on the Internet. Sometimes there are no local distributors in the floor. At this time, the floor installation problem becomes a problem.

There are not only two sequelae of the problem of floor electric commercialization. The sequelae problem includes many aspects of marketing and after-sales, all require floor companies to provide positive solutions.

The new e-commerce OSO concept, in essence, will pull consumers back to stores. Through the Internet, companies attract consumers into stores and follow up with a series of marketing and service processes. The network has only become a platform for flooring companies to provide consulting and publicity.

If the floor wants to be successfully e-commercialized and it is used as a favorable sales channel, it is necessary to solve the problem of “sequelae”. Otherwise, it will only increase the distrust of consumers and flooring companies, and eventually lead to e-business “difficulty”.