In public, spitting or throwing cigarette butts is always uncivilized. Singapore has a famous "whipping", and China Tourism Bureau has also launched a "blacklist" system for uncivilized behavior of tourists this year. . However, in Hong Kong, the idea of ​​punishing littering (tobacco butts) is quite technical. It is reported that the local recently launched a "garbage face" advertising campaign, Ogilvy advertising company through the cooperation with the US technology company Paradon, consider using tiny DNA residues (such as saliva, blood) to restore a complete portrait.
This means that as long as the saliva remains on the cigarette butts, the portraits of uncivilized people may appear on the streets of the city or in the subway.
It is estimated that you also think of criminal investigations. In fact, Parabon has been working with the US Department of Defense five years ago to start researching applications in the field of crime.
For someone who questioned the behavior would be a “public humiliation,†Ogilvy argued that at least the public responsibility person supported it and that the starting point for the event was good.
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