Witness: New journey of Chinese furniture

After the hardship of the financial crisis, the Chinese furniture industry has become more mature and stronger. Recently, various signs indicate that the industry will enter a new stage of development. The 22nd Famous Furniture Fair will witness this historical turning point.

Facing new development opportunities, the sharpness and action of furniture companies were fully mobilized. Before this exhibition, the exhibitors came to prepare information on new products, and some introduced the latest international technology to inject the latest products of the company. Advanced scientific and technological strength; some research the needs of the high-end market, launching art furniture and high-end massage chair brands to further seize the commanding heights of the market; some seize the leisure concept and fully launch leisure-style products; ...

More importantly, the furniture company has formulated a plan to form a continuous and continuous interest chain with the dealers, and designed a value-added business trip for the dealers. Some companies have changed the practice of holding receptions to contact dealers in the past. Two companies, Dalingshan and Foshan, both held training before the show, while a company in Houjie chose to conduct training after the show.

The Organizing Committee of this exhibition made corresponding efforts to cooperate with industry actions:

First of all, it cooperated with the famous commercial chain agency of the Pearl River Delta, Jian Ai Home, to create the "Famous Furniture · Jian Ai Home Decoration Center". It was the first to create a business model combining exhibitions and normal retail. Home visits and purchases, and at ordinary times, enjoy the convenience of reaching the hinterland of China's largest furniture production base, accept the matching needs of thousands of furniture companies in the Pearl River Delta, purchase soft accessories for designer accessories, and develop fashion retail business. City and even the Pearl River Delta-consumers in China's wealthiest regions. This project is a masterpiece of the famous furniture exhibition to build a perfect industrial chain.

Taking advantage of the Dongfeng project launched by the Jewelry Center, the organizing committee joined forces with the industry to organize activities to promote the development of the art of accessories. For example, in conjunction with the Design Committee of China Architectural Decoration Association and Copeland, on the morning of September 5, the "2009 National Top Ten Accessories Designers Selection Ceremony Launching Ceremony" was held and the 2008 National Top Ten Awards were awarded. At the same time, the award-winning designers visited the exhibition site in advance, obtained first-hand information, commented on exhibitor accessories cases at the launch ceremony, and interacted with representatives of furniture companies and home decoration companies, jewelry dealers or designers present. In addition, the Furnishing Art Professional Committee of the China Interior Decoration Association will organize more than 60 designers from top soft decoration companies in Jiangsu, Zhejiang, Shanghai, Fujian, Hunan and other places to visit the exhibition site and hold a forum in the jewelry center on the afternoon of September 6th. To communicate with the audience.

Secondly, the organizing committee organized the "China Furniture Famous Business Gold List" selection activity, which will arouse the industry's attention and attention to dealers and guide all parties in the industry to jointly build an interest chain that is more conducive to sustainable development. This selection event was enthusiastically participated by shopping malls, furniture companies, distributors, and professional media across the country. More than 2,700 distributors in more than 20 provinces and cities across the country participated in the selection. In the end, a jury composed of industry authoritative persons from all over the country reviewed the shortlist and selected 120 "China Furniture Top 100 Sales Elite Gold Awards". The organizing committee held a theme awards evening on September 3, inviting furniture distributors, manufacturing companies, distribution company representatives and other industry insiders to witness the distributors who have made important contributions to the development of China's furniture industry. I believe this selection will promote the next big development of China's furniture industry.

The third aspect of the effort is to start from the design, which is the fundamental development of the furniture industry. "Creative Design Space" is another platform for designers and enterprises to communicate and cooperate in recent years. At this year's exhibition, the exhibition "Design New Generation Exhibition" will be held, which is a continuation of the "Creative Design Space" activity in March this year. In order to improve the efficiency of the exhibition, the organizing committee strengthened the communication between the furniture enterprises and designers before the exhibition. During the exhibition, the domestic furniture enterprises were arranged to meet with the designers they selected before the exhibition. This exhibition invited 16 young designers with international influence from 14 countries. It can be said that their design represents the future direction of international furniture design. Introducing them to the famous furniture exhibition is of great significance to the Chinese furniture industry. The same.

A new starting point and a new journey will require all parties in the industry to work together and move forward together. Let us witness the arrival of this exciting new journey together!