In the furniture industry, the year 2012 was marked by intense competition and challenges. Words like "furniture in the furniture industry," "decline in performance of furniture companies," and "furniture market" became key terms that reflected the difficulties faced by many in the sector. However, despite the tough environment, Sichuan's furniture industry stood out, showing remarkable growth. According to data from the Sichuan Furniture Industry Chamber of Commerce, from January to November 2012, the output of the Sichuan furniture industry increased by 27.24%, far surpassing Guangdong's growth rate of 11.73% during the same period.
This impressive growth highlighted the narrowing gap between "Made in Sichuan" and "Made in Guangdong." In 2013, the Sichuan Furniture Industry Chamber of Commerce set an ambitious goal: to double the annual sales of Sichuan furniture to 120 billion yuan within two to three years, aiming to capture 10% of the national consumer market. This strategic move aimed to expand the influence of Sichuan furniture both locally and nationally.
Sichuan furniture brands have gained recognition for being more flexible and comfortable, while also focusing on cost-effective solutions. This approach has allowed them to thrive in second- and third-tier markets, which are less affected by real estate regulations. As a result, Sichuan furniture companies have experienced relatively better conditions compared to their coastal counterparts.
The success of Sichuan furniture can be attributed to its strong presence in inland markets and its ability to cater to the needs of rural urbanization. While Guangdong continues to lead in total output, Sichuan's strategic focus and adaptability have given it a competitive edge. The future of Sichuan furniture looks promising, with plans to expand further, increase sales volume, and penetrate first-tier cities while deepening its presence in secondary and tertiary markets. By doubling its annual sales, Sichuan aims to become a major player in the national furniture market.
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