Knowing Yourself and Knowing About Yourself

China's hardware industry has maintained a high-speed development trend since the early 1990s, and it has become an important country in the world for the production of hardware products. However, it is undeniable that China's hardware industry in product development, innovation, brand management, business scale, There is a big gap between the financial strength and other aspects of the world's hardware industry. In terms of market share, our country’s share of total international trade is very low, and it is not commensurate with the status of the largest producer of hardware products. The reason is that China's hardware products are still in the low-grade, low-cost primary state. This kind of gap on the one hand has brought heavy resistance to the development of the hardware industry, but also allows us to see a huge market potential, as long as the upgrading of its own technical content, China's hardware products to make bigger and stronger road is still wide.

There are three kinds of hardware channel development models: (1) original hardware street, scattered street hardware stores; (2) specialized hardware and electronic market, including traditional and modern; (3) hardware chain supermarkets, online shop model. These three channel development models have certain drawbacks.

(1) The original hardware street is no longer adapted to the development of the hardware industry and will definitely be eliminated.

At present, China's hardware distribution channels are mainly divided into three types: one is a demand-driven hardware store cluster, the other is a street-type distribution base for hardware and building materials, and three are modern hardware specialty markets and hardware chain supermarkets. Among them, the one-street distribution base for hardware and building materials has not been adapted to the needs of economic development and has gradually been upgraded and transformed.

Among them, Tianjin Nanma Road Hardware Market is a representative of a street-type distribution base for hardware and building materials. It has been prosperous since the early 1980s and has now been demolished and rebuilt. As a representative of the southwest hardware building street distribution center, Chengdu Shengzi Street has gradually been hand-caught by the Chengdu Jinfu Hardware and Electrical Machinery Market and Wan Guan Hardware and Electromechanical City since the end of 1990, and upgrading is inevitable. At the same time, a hardware street in Wuhan Autonomous Street metal processing, the background of the Muxiyuan hardware market, etc., is not an upgrade or relocation of a hardware building, and the once-prosperous hardware logistics channel has gradually withdrawn from the historical stage.

(2) The specialized hardware and electrical machinery market also has some drawbacks.

Investment in hardware and electrical machinery market is also a big problem. How to attract investment? This is a problem in the hardware and electromechanical market. With the relocation of the northwest and the expansion of the area, investment promotion has become a top priority. For consumers, finding a good shop is difficult, and how to find a good shop is also a big challenge for consumers. Difficulty in attracting investment and the difficulty of renting a shop form a sharp contradiction. This contradiction cannot be solved for a time. Traffic conditions are also issues that the electromechanical market needs to consider.

(3) Online store sales, the channel model of operating a chain is a new model, small but large, with a wide sales area, but there are also some drawbacks.

The online shop has become more and more popular, but also because his starting point is low. Many people use the ah online shop as a platform for starting a business. We can often hear how much money a certain company has made and how much money it has earned. But I never heard that a certain XX has opened a shop that does not make money. Not because everyone makes money, but because you only care about people who make money on the Internet. Most of them are still not making money, so shop. Before you must be well thought out, don't blindly follow suit.

Channel construction is the key to an enterprise winning the market, and the channels under the homogenous market have a differentiated competitive advantage. In general, manufacturers should try to avoid using the same distribution channels as their competitors. If competitors use and control traditional channels, manufacturers should use other different channels or channels to promote their products.