Hardware industry "wind and rain" Enterprise Baotuan "come together"

Open Baidu, enter the keyword Baotuan, about 332,000 related news, took 0.155 seconds; narrow range, enter the keyword hardware, Baotuan, then there are about 5090 related news, took 0.156 seconds. It is undeniable that this word originally belonged to the game of dotota, which was filled with lightning and filled the hardware industry.

Saying that in the dota game, 5v5 competition, a party with 3 to 5 heroes to act together, do not give the enemy any opportunity to break, it is called Baotuan. Thus, Bao Tuan, that is, a lot of individual forces gathered together to form a relatively stable and powerful state of capability. Hardware companies will play their best.

The head of a hardware and tool company in the environment said to the author: “When the hardware industry was very low in the year, 'lifting their legs' was the gateway to hardware. But these years have passed, and now the hardware is no longer the past. Hardware.” Indeed, the hardware industry’s past impressions were mostly black, dirty, and tired, but now the neat lines of hardware and high wages of hardware employees have all announced to the outside world the progress of the hardware industry. Although hardware is on the road leading to high-end, despite the well-known leading companies such as Jin Yi and Zhang Xiaoquan, the ups and downs of the hardware industry environment cannot be overlooked.

All kinds of "absurdity" in the country have come incessantly. When the "electricity shortage" surges, the labor-intensive hardware industry is extremely wounded. The views of major media are nothing less than the advantages and disadvantages of power shortages. At the same time, it is hard to learn from painstaking efforts, and the power shortage may be able to “force” the transformation and upgrading of SMEs; when the “money shortage” surges, many small and medium-sized enterprises in the hardware industry can only “stealing the tears secretly”, and they are not ready to take measures. The point of view is that money shortages may “force” the transformation and upgrading of SMEs; when “labor shortage” strikes, how to deal with difficulties in recruiting is a labor-intensive hardware industry problem, and perhaps it should improve the level of automation, which is also a transformation and upgrading. problem.

The international situation is also not optimistic. Exchange rate fluctuations and constant anti-dumping, the era in which China’s hardware industry wins by the masses and wins with integrity seems to be “turning chapters”. All kinds of difficulties faced by exports are plagued by the hardware industry. Therefore, China How to go from a big hardware country to a hardware powerhouse, how to go from low cost to high quality, this is another issue of transformation and upgrading.

Faced with many strong forces, this is an external factor that cannot be controlled by enterprises. What should companies do?

Small environmental forces are not willing to face the wave of a wave of transformation and upgrading calls, hardware companies go from here?

Transformation is not just a slogan; upgrading is not so simple. The face of rising costs, customer prices, profitability, ** difficult, so how to transform the hardware industry? How to upgrade? A person in charge of the production of hand tools told the author: “Now the export competition is extremely fierce and there are so many factories. We only have to cut prices and use price advantage to retain customers.” The author is surprised that the cost increases and the exchange rate fluctuates while at the same time reducing prices. Sales, then how to make money? I am afraid that the only way to squeeze profit margins is to leave. When it does not go down, it will automatically become a wave of media reports or a number of enterprises running.

The company's business to a certain scale, with a certain degree of accumulation, will only take the transformation to upgrade this road. In a short time it is difficult to achieve the ability to turn gorgeous, how to do hardware companies?

Baotuan Development Manifestation The author saw an interesting phenomenon in the hardware exhibition, that is, many hardware companies have come together in the area as a unit. In September, there were a lot of exhibitions. No matter whether it was a special outfit or a standard exhibition, they needed to spend a certain amount of money. However, it was difficult to achieve a certain amount of publicity through the "bloodbook." Therefore, there was a phenomenon of huddle and "hug" in a cold external environment. "Heat.

At the 20th China International Hardware Expo held in Zhengzhou from September 7th to September 9th, Yuyao Tools and Qingdao Hardware Tools jointly appeared. It appeared to be a booth, and they entered the brand with their own subdivisions. The method not only satisfies the demand for creating sound, but also displayed its own products at the exhibition, and tapped its potential customers. One stone and two birds were unhappy.

The same is true for the '11 China International Hardware Show' held in Shanghai from September 21st to 23rd. Xinhui’s stainless steel is magnificent, and the huge exhibition booth does not receive a panoramic view from one side. Zhongshan Siu Lam has also made its debut with a huge battle. The original fame and the domineering spirit of the hardware exhibition were deeply engraved in the hearts of the audience.

It is difficult for industrial clusters or mature industrial clusters to fight for brands. Take Yongkang as an example, Zhejiang Yongkang has a complete industrial chain and constant improvement. In Yongkang, the hardware industry can find all suppliers of accessories and powerful industries. The traction of the chain has caused a whirlpool effect. Foreign companies have come and heard the wind and the stronger ones have become stronger, which will fully exert the "Matthew Effect".

In the case that it is impossible to change the environment and it is difficult to transform and upgrade, many hardware companies have to wait for the "warm boiled frogs" to be swallowed up. Perhaps, 1+N or N+N models can learn from it. For many hardware companies that want to seek development, a leading company leads the development of many small and medium-sized enterprises, or many small and medium-sized enterprises hold together and develop a separate hardware company into a hardware industry chain. In the industrial cluster, the business model of the company is generally "core competence plus outsourcing." That is, each company will focus all its funds and all its energy on its own advantages, making it the cheapest, best, and even the cheapest and best in the world. This is the core capability of the company. Other work, including the production of other parts and components, product design, and sales, is outsourced to other professional companies. In this way, each product is a collection of core capabilities of many companies, using a collective force to get out of a new world.

All in all, the immobility can only be eroded and become "warm boiled frogs". To develop, we must not lag behind in order to grow tough in the rocks.

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