This winter, Chen Yuran frequently ran between the building materials city and the home store. After nearly 10 years of working in Beijing, she finally owned her own house.
In order to decorate a satisfactory home environment, Chen Haoran almost turned around Red Star Macalline, Real Home, IKEA and other home stores. The number of products and brands available for selection far exceeded her expectations.
“The old brands are constantly changing, and new brands are emerging one after another. Even individual categories are being upgraded.†Chen Yanran feels that, with sofas as an example, it is divided into fabric sofas, leather sofas, wooden sofas, etc. from the style. Victorian sofas, Chesterfield sofas, Chippendale sofas, etc., are dazzling.
In the style design, Chen Yuran did not choose the popular Nordic style, pastoral style, etc., but according to his own preferences, matched with a mix and match. “I prefer to buy what I like one by one.â€
Like Chen Yuran, young people who have more personalized needs for the design of home products are becoming more and more. In order to be more comfortable in life, they are willing to invest more money in household products. In addition to quality, they are more concerned with the design concept and aesthetic taste.
In order to create an ideal home, some people even design their own home products. Gao Tian, ​​who studied industrial design, bought a house in Beijing last year. His bed, wardrobe and desk were designed by him, and then he was looking for a custom wood OEM. “Before the decoration looked at the quality to see the price, but now I hope to customize the furniture of your point, it can be used for a few more years.â€
In the high-level view, the young people of this generation demanded that the house not only satisfy the most basic accommodation function, but also become the epitome of their own aesthetic taste and lifestyle. They are willing to integrate art into life through design. In addition to hardwear, they also see the soft stitching of individual stitches, such as decorative paintings, small sculptures, porcelain or plant flowers, which can soften the chilliness of furniture and add mood and romantic. “The fast pace of work makes us have a strong desire for the comfort of home. Home consumption is not only for the use of functions, but also for the pursuit of aesthetics and taste.â€
In addition to design, consumers are paying more and more attention to environmental protection. From hard coatings such as paints and home appliances to decorative products and textiles, environmentally friendly materials are preferred. At the same time, various kinds of products that help to improve the living environment and eliminate formaldehyde in the air have become "frequent customers" on the shopping list.
“The choice of floor is very important.†In order to select a wooden floor that is both good-looking, environmentally friendly and easy to clean, Gaoyu first consulted many relatives and friends, and checked the performance introduction, environmental certification and user evaluation of various brands on the Internet. And went to the physical store to shop around, it took a full half a month to finalize.
“Domestic and imported, almost every model has environmental certification, but the real effect remains to be tested. The use of wooden flooring is large, and the impact on the environment is long-term. If the brand is not selected, the health will be affected.†Gaoyu finally bought an imported wooden floor with high price but good environmental performance.
In addition to favoring environmentally friendly homes, smart homes have also become a boom in decoration, from single smart home products to full house smart home applications. Technology is increasingly integrated into the home life, major home stores and decoration companies in line with consumer trends, and gradually introduce smart home products and smart decoration.
From looking at prices, seeing functions, to seeing quality and looking at design, while consumer demand is constantly changing, home manufacturers and traditional stores are also shifting from quality competition and design competition to service competition, striving to be professional and customized. Find new business opportunities on differentiated services.
For some consumers who are accustomed to lie at home and choose household items, many stores and decoration companies integrate online and offline platforms, adopt digital and intelligent service terminals, and integrate products and design to achieve early appearance of lifestyles. Young consumers prefer the need to decorate their new home.
In addition, in order to comply with the promotion of consumption levels and requirements, many brands have changed from the traditional purchase of consumers, the traditional model of suppliers to provide products, and the overall customization of the home, according to the demand for personalized orders.
This model is also known as full house customization. Through customized services, we can dig deep into the needs of consumers, realize the maximum utilization of space, and create a personalized private living space. The more famous Shangpin home decoration, after understanding the owner's needs, the home designer first goes to the owner's home to measure the size, and then draws a color rendering according to individual needs, which allows the consumer to see the appearance of the customized furniture at home. Renovated.
When household consumption no longer only satisfies the needs of the daily use of households, and more and more reflects the artistic pursuit and lifestyle of one person, home manufacturers and retailers will have to change their business philosophy and continuously upgrade the quality and design of products. And services to meet people's consumer needs.
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