In the household consumption trend, independence, selectivity, diversification and diversity have gradually increased. Custom wood doors as a prevailing trend are becoming more and more popular, and “customized wooden doors†are also appearing in people’s eyes. However, there are also many problems in the development of custom wooden doors. Wooden door companies should start with caution and do not blindly follow the trend.
Workflow structure becomes complicated
Due to the small quantity and variety of orders for personalized custom wooden doors, all links from consumer demand analysis to order placement, organization production, distribution, on-site installation and so on must be interlocked with each other, and there can be no deviation, otherwise all discs will lose. This requires that business management must be rigorous, work must be meticulous, but also test the overall quality of employees.
Problems with the production process
Nowadays, the production lines of the wooden door companies are all limited, and it is not easy to change production. Mass production is more beneficial to the enterprises. Personalized customization requires small batches of personalization, so it is difficult to achieve. Moreover, the production of customized products inevitably requires the replacement of molds, which will still be a complicated process.
Custom wooden doors have a large operating risk
Individualized and customized wooden door products use traditional production line to order, which not only raises the cost but also easily leads to product line errors. In addition, because the customized wooden door has a strong personality, once the customer is slightly dissatisfied, it is difficult to sell.
The aesthetic requirements of consumers vary, and custom-made wooden door products are only suitable for a small number of other customers, and some customers will also sign contracts with enterprises, and they must not publicly promote customized products to other customers. On the other hand, personalization is a test of the company's design and production capabilities. Custom-made products are more difficult, there are production time limits and quantity requirements, and some need to go through the stages of R&D, adjustment, trial printing, final printing, etc. Short production cycle takes more than one week, while longer ones require more than half a month. Sometimes, after a limited production time, it is also possible that the company has not developed a product that satisfies the customer.
Custom wood door pricing
Although the price of custom wooden doors will not be so high, it is certainly more expensive than the price of ordinary wooden doors. In addition, the personalized customization of wood doors reduces the intermediate links and allows consumers to obtain more benefits, but it is a blow to the distributors who are in the middle of the door and it will create a conflict of interest.
Since the individualization of wooden doors has just begun, there will certainly be some unsolved problems. This is an opportunity and challenge for the wooden door companies. In addition to the objective factors such as the corresponding consumption concepts and support for technical equipment, personalized and customized services also require companies to upgrade their own business models.
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