At present, with the improvement of people’s consumption levels, China has become one of the world’s largest luxury brand consumers, and the cabinet market is also the same. International luxury cabinet brands have shined on this side, while national brands have found nothing. China’s luxury brands The missing is indeed a short board for the domestic building materials industry in China. How can the national brand make efforts on the high-end road of the brand? How should the cabinet luxury brand go? In the face of the pressure brought by the market, the sinking of home luxury product selection channels is not a reasonable route. The sinking of high-end brands of cabinets is the lack of brand marketing power. With the sales of the product, it loses the brand effect that has been maintained for a long time.
Strengthen unique quality
Luxury goods must have uniqueness, which is also the unique value of luxury brands. Rolls-Royce represents the noble, referring to Armani on behalf of simplicity, LV symbol of the classic. These qualities are not necessarily absolute, but they must be ingrained in the minds of consumers and be a creed. The same is true for cabinet products. Only the unique characteristics of the product are directly shaped to demonstrate the quality of luxury products. The marketing process of luxury goods is the process of continuously strengthening this unique quality.
Layout high-end market
In the face of the pressure brought by the market, the sinking of home luxury product selection channels is not a reasonable route. The sinking of high-end brands of cabinets is the lack of brand marketing power. With the sales of the product, it loses the brand effect that has been maintained for a long time.
The luxury brands in China's home furnishing industry still face unique and arduous challenges in the market, but the luxury goods market is still developing and there is still some way to go from mature markets. This provides rare opportunities for those who are not yet mature. The meticulousness and meticulousness, together with the purity of traditional craftsmanship, allow luxury buyers to directly associate this meticulous craftsmanship with high quality.
The process must be meticulous and detailed
The successful luxury brands not only introduce their famous backgrounds to consumers, but also render their exquisite and extraordinary production techniques. The manufacture of high-end products for home building materials cabinets can also reflect this point. First of all, from the production process, there must be A complete, high-quality, high-end production process. The craftsmanship of high-end products must be meticulous and meticulous, coupled with the pureness of traditional craftsmanship, making luxury buyers feel value for money.
The choice of raw materials and products for luxury goods is very important. Almost all high-end brands will emphasize the strictness of their raw material's origin and material selection, and the origin and material selection will also directly affect the sales of high-end products. Such information transmission can make the value of high-end home products It is most intuitively embodied so as to rationalize the expensive price of luxury goods.