Although there are many problems in the development of the cabinets in China, the market structure is still relatively clear. The high-end cabinets are mainly imported brands, the mid-end cabinets are dominated by joint venture brands, and the low-end cabinets are mainly domestic brands. Meet the needs of people from all walks of life. Objectively, due to the financial crisis and the real estate trend, the cabinet market has also produced a series of changes. According to industry insiders, from the perspective of 2011, the high-end market is relatively stable and the consumption in the low-end market is expanding, while the mid-market is the most affected and the shrinking phenomenon is the most serious. Moreover, this trend will continue in the future.
Cabinet market differentiation
German cabinets are one of the representatives of high-end cabinets. The customer groups of high-end cabinet products are unlimited, and their consumption habits are relatively fixed. Even if the financial tsunami strikes, it will not have a great impact. “Not to mention, the proportion of cabinets in villas and villas is not very large. Together with kitchen electricity, which accounts for about 8% of the total amount of decoration, it is not necessary for these high-end consumers to pay a little fee.â€
The low-end market is taking the general road. Although it has been affected by the financial tsunami and the downturn in the property market, following the promotion of common sense in cabinets, more low-level consumers begin to think about consumer cabinets, and low-priced products are easier to order. Pulling and widening can make this market less useless. Of course, the low-end products mentioned here are those cabinets with poor quality, damaged market conditions, and industry trends. Some so-called "low-end brands" do not necessarily have poor quality, but they are not well-known. “Shenzhen's cabinet market is immature. Consumers are more sensible. Some consumers may also choose to use low-end products when seeking cost-effectiveness.â€
As for the mid-range market that has emerged in the current market, this is mainly due to the fact that the mid-end market accounts for the largest proportion of the total market share. The high-end market has swelled in the previous two years, and the impact on the mid-market is also minimal. Partial middle-level consumers purchased inexpensive, low-end cabinets, which only made the mid-market even worse.