The number is seriously over-represented, competition among peers is intensifying, property costs are rising year by year, but profit margins continue to fall. In the face of severe market conditions, how to transform into the key to the survival and development of traditional furniture enterprises. However, how should we change? For most furniture companies, this issue still has no answer.
Recently, Zhejiang Small and Medium Furniture Enterprises, headed by Hangzhou Senwu Wood Plastic Technology Co., Ltd. and Ningbo Lixin Jiacheng Building Materials Co., Ltd., took the lead in the transformation process, entered the Chinese wholesale market, and provided various possibilities for Zhejiang local counterparts. The direction of transformation.
Open up the information channels between buyers and sellers
In the traditional furniture sales market, one of the most important reasons why users are trapped in the quagmire is that there are many links in the furniture sales industry, and the process is difficult to control. In this regard, how can the Chinese wholesale market solve the problem of “water too deep†in the traditional furniture sales market?
As a platform for arbitrarily releasing supply and purchase information, China's wholesale market has gathered a large number of small and medium-sized furniture enterprises such as Hangzhou Senwu Wood Plastic Technology Co., Ltd. and Ningbo Lixin Jiacheng Building Materials Co., Ltd., and has 400,000 high-quality website resources in Panshi. Based on the introduction, the potential customers of the enterprise are drained to the platform. The buyers and sellers communicate through demand, and then the offline designers follow up with personalized services, program production, ordering and other services to achieve the integration of online marketing to offline services.
In this process, a large number of supply chain resources are aggregated in batches, and different decoration packages are designed to meet the different needs of users. The user, through the middle batch platform, finds quality, transparent and controllable, cost-effective furniture that meets their individual needs. The mutually beneficial one-stop service method greatly improves the user's purchasing experience while reducing the middleman link.
Make the most of big data resources
Unlike other online sales products, in traditional households, female users have a higher influence on the consumption decisions of home improvement. Therefore, another advantage of Hangzhou Senwu Wood Plastic Technology Co., Ltd., Ningbo Lixin Jiacheng Building Materials Co., Ltd. and other furniture enterprises entering the Chinese wholesale market platform is to analyze the potential users of the enterprise by using the big data resources contained in the Panshi network marketing network ecosystem. Differences in age distribution, geographical distribution, etc., and timely adjustment of marketing strategies and product design, want users of different ages to penetrate, especially to dig white-collar users, high-education users and other major consumer groups.
Before contacting the Panshi network marketing ecosystem, many companies such as Senwu Wood Plastics Technology believe in the “one leg†way of walking in the factory production and sales. Nowadays, Panshizhong's batch market and other products in the ecosystem have inspired many companies to try “multi-legged†walking. The online and offline marketing methods not only let the company taste the sweetness of Internet thinking, but also drive the entire Zhejiang furniture. The market is developing in a diversified pattern. (Source: China Net)
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