The Internet of Things Industry Development Shows a "Policy Driven" Feature

After the heat of 2009 and 2010, this year, the development of China's Internet of Things has entered a quiet and pragmatic stage. The topics that people are concerned have shifted from the great prospect of the Internet of Things to how to effectively solve the development of the Internet of Things. Various problems.

The second China International Internet of Things Expo was held in this context. Contrary to the excessive enthusiasm and excitement of the General Assembly last year, people at this year's General Assembly seemed to be more rational. Facing the status quo of industrial development, analyzing the main problems, and finding solutions, it has become a major topic of discussion.

After several years of development, the government has laid a solid foundation and China's Internet of Things industry has begun to take shape. According to the Annual Report on the Development of China's Internet of Things 2010-2011 released by the Xinhua News Agency at the conference, the scale of China's Internet of Things industry will reach RMB 230 billion in 2011, an increase of 24% over the previous year. The development of the Internet of Things in some cities is very fast. For example, Wuxi has already landed 21 state-level major Internet of Things projects and has carried out application demonstration projects in 76 areas. This year alone, the city’s total IOT industry is expected to reach 60 billion yuan.

However, there are problems that cannot be ignored behind these bright numbers. As Wuxi Vice Mayor Tan Xueming said, the vast majority of Wuxi’s Internet of Things projects are currently being paid by the government, and the entire Internet of Things industry is still far from being truly commercialized. This is not a “characteristic” of a place in Wuxi. As far as our country is concerned, government investment has become the start-up capital for many Internet of Things projects. According to the series of support policies developed by the Development and Reform Commission and the Ministry of Industry and Information Technology in 2010, China has already planned RMB 3.86 trillion in funds to support the development of the Internet of Things industry by 2020.

In addition to investing heavily in the Internet of Things, the government has also directly participated in the promotion of Internet of Things projects and has become an important driving force for the development of the Internet of Things. For example, 28 provinces and cities in China have taken the Internet of Things as one of the priorities for the development of new industries. Many first- and second-tier cities are building or planning to build an Internet of Things industrial park. Many cities’ governments are advancing the construction of “smart cities”, and “smart cities” and the Internet of Things have a large degree of repetitiveness and relevance, which is of great significance for the development of the Internet of Things.

For this phenomenon, Xinhua News Agency stated in its report that multi-faceted policy investment has become the strongest driving force for promoting the development of China's Internet of Things industry at this stage. If the development of foreign Internet of Things industry is “market-driven”, then Domestic closer to "policy-driven".

"Policy-driven" unsustainable Ye Tianchun, director of the China Internet of Things Research and Development Center, believes that the "policy-driven" development of the Internet of Things is caused by its current development characteristics. He believes that at present, the development of the Internet of Things in China is still in the initial stages of conception, demonstration and experimentation, as well as the capture of key technologies, formulation of standards and standards, and R&D and application. In this stage, there are many problems in the development of the Internet of Things industry.

The Internet of Things has a wide range of applications. Many industries have great cross-cutting applications. However, these applications belong to different departments. To develop applications for the Internet of Things, the interaction in various fields must be strengthened in the process of industrialization. At this point, if there are government departments, many problems of communication and coordination will be easily solved. For this reason, many companies have chosen government-affected projects.

In terms of the profit model, the Internet of Things is an emerging business and there is no ready-made profit model to follow. The initial development of the Internet of Things will inevitably require a large amount of capital investment to cultivate the market, which is full of uncertainty for many small and medium-sized companies. It is even more evasive for VCs who focus on short-term profitability. Because of this, small and medium-sized enterprises have chosen government-funded projects. First, there is financial protection and the second is to reduce the uncertainty of business development.

Under the above-mentioned various factors, we have seen that in the IOT market, the government’s hand that should have been “invisible” has not only become “visible” but also has become the main promoter.

In Ye Tianchun's view, the policy-driven development of strategic emerging industries is feasible at the initial stage of development, but this model does not have the basis for sustainable development, and the ultimate sustainable development of the Internet of Things has to rely on “market-driven”.

The good news is that telecom operators have also become an important force in investing in the Internet of Things. According to the reporter’s understanding, in order to promote the development of the Internet of Things, the three major operators have invested a large amount of subsidies for many projects, such as agricultural greenhouses, elevator guards, etc. When users use them, they have to pay a large amount of “installation fees”. In recent days, operators have used their own pockets and reduced the fees, which has greatly reduced the entry barrier for users.

Of course, only the participation of operators is far from enough. The development of the Internet of Things involves complex industrial chain links. Only the coordinated development and joint investment of all links can Lead to the healthy growth of the industrial chain.

Short boards such as sensors need to break through the development of the Internet of Things, involving chips, sensors, system integration, software, platforms, content, and application provisioning. Judging from the current industry chain of the Internet of Things, global traditional IT and IT enterprises have become the focus of various fields. For example, operators mainly focus on the service level, and the scale is large, and the scale of system integrators is also large. Leading international platforms and software vendors focus on the global market. As far as China is concerned, although there are numerous companies in the Internet of Things industry chain, there is a lack of local “flagship” companies.

A more prominent problem is that the sensor link is one of the more prominent weaknesses. Ye Tianchun introduced that the domestic sensor industry is in the primary development stage. The basic sensor chip manufacturers have weak R&D strength, the company's small scale, lack of technical standards, limited application areas, relatively narrow positioning, low level, and unstable profitability. He said that at present, 90% of sensor chips in China are still dependent on imports.

The development of the Internet of Things is characterized by "high on both sides and low in the middle." Terminals, sensor networks, and business software are the biggest value points. The pure transmission channel is less than 10% of the total value. If the height of the sensor is lost, China's Internet of Things The development will not have favorable conditions. Therefore, the development of the Internet of Things in China needs to break through the key point of the sensor.

To break through the key link of the sensor, there are many domestic manufacturers need to do. Sun Quan, executive vice president of sensor company Murata Manufacturing Co., Ltd. (China), introduced a wide variety of sensors, such as Gas sensors, infrared sensors, ultrasonic sensors, transparent piezoelectric sensors, moisture sensors, etc. Different types of sensors have processes and technologies. Different requirements, in addition, many sensors placed outdoors, is likely to be in a relatively harsh environment, and to develop a durable and sensitive sensor requires a certain amount of technical reserves.

Sun Quan also believes that in order to reduce the data capacity transmitted over the network, future IoT needs to place some data processing functions at the end, ie sensors, so smart sensors have become the direction of development. He introduced that some foreign companies have started the development of smart sensors. There is no doubt that this is a new challenge for our sensor manufacturers. According to Liu Yunjie, academician of the Chinese Academy of Engineering, we must not only consider from an industry perspective, but also focus on solving original problems and challenges through original innovation.

In addition to the sensor link, there are problems in many aspects of the development of the Internet of Things such as communication modules, cloud computing, and middleware. For this reason, Ye Tianchun believes that the time node of China’s IoT industry that truly realizes a trillion-dollar scale is expected to be “ In the later period of the 13th Five-Year Plan, the trillion-dollar market potential of the Internet of Things takes a long time to cultivate.

The common platform + application subset differs from last year's IoT conference in that a new vocabulary IoT platform was added at the seminar and at the exhibition. Liu Haitao, president of the Wuxi Institute of Internet of Things, believes that the development of the Internet of Things should take the path of “common platform + application subset”. At the exhibition, the three major operators also exhibited their own Internet of Things platform.

At present, China is promoting a large number of demonstration projects for the Internet of Things. Liu Haitao believes that the demonstration of the Internet of Things is certainly important, but it is not the most critical aspect of the Internet of Things. He analyzed that the development of the Internet of Things has the characteristics of decentralization and small-mindedness. For example, different industries and different scenarios may require different applications. The requirements of these applications are not the same. Therefore, the shape, system application and perception of the Internet of Things products are different. The service is diverse. This leads to a problem that the market space of the Internet of Things is very large, but it is divided into many small pieces by applications. If you do not overcome this problem, the Internet of Things is only a matter for small and medium-sized enterprises or small enterprise clusters, then the Internet of Things The size is not destined to come.

Liu Haitao used Microsoft's example to play an analogy. He believes that Microsoft does not have control software or management software. It only depends on the operating system to occupy the commanding heights of the software industry. The Windows operating system remains the same in a wide variety of applications. The same is true for the Internet of Things. No matter where people use the Internet of Things, 60% to 70% of them are the same. They consolidate the same thing, call it a common platform, and then put something different and directly related to the user. As a single piece, called the application subset, the Internet of Things forms the "common platform + application subset" architecture. Liu Haitao believes that the common platform is the key. Whoever captures the common platform will occupy the high ground of the industrialization of the Internet of Things. He introduced that the current Wuxi Institute of Internet of Things industry has begun to build a common platform for Internet of Things. The main part of the common platform has been completed so far and has been put into use in some regions.

Doing the platform has also become the consensus of the operators. At the exhibition, China Telecom launched the comprehensive platform for the Internet of Things and China Unicom launched the public platform for the Internet of Things. Xu Liqun, chief scientist of the China Mobile Research Institute, introduced that China Mobile also formed in the medical and health fields. The mode of providing the platform can be said to provide the platform has become a common choice for operators. In addition to stimulating industrial development, the platform model is also very clear for operators. Xu Liqun stated that by providing a health care platform, China Mobile has achieved a transition from a “dumb pipe” to a “smart pipe” and established data collection and distribution. Handling and program provisioning and other three aspects.

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The new application of the Internet of Things At this event of the Internet of Things, some interesting Internet of Things applications entered the field of vision and brought new feelings to the audience.

Smart Fittings China Telecom displayed smart fitting mirror business at this exhibition. Smart dressing mirrors use RFID technology, and customers can experience the effect of wearing their favorite clothes by standing by the mirror and operating the screen with gestures. In this way, the clothing store owner does not have to display a lot of clothes in the store, as long as there is a smart dressing mirror can allow customers to try on hundreds of sets of clothing.

Smart Capsule Smart Capsule has the functions of photographing, transmission, control, energy management, etc. It can realize 5mm short-range imaging. People only need to take smart capsules into the body like medicines. The capsules can observe the stomach and intestines, and the power consumption is very small. Compared with gastroscopes, smart capsules are very easy to use, resulting in greatly reduced discomfort and greatly improved observation accuracy and range.

The frequent vaccine incidents of IoT refrigerated trucks in recent years have made people realize the importance of safe transportation of drugs. The IoT refrigerated truck that appeared on the exhibition is a program launched for this issue. The refrigerated truck has functions such as satellite navigation and temperature monitoring, which not only helps the hospital to clearly understand the whereabouts and routes of the vaccine, but also effectively controls the temperature and prevents the deterioration of the vaccine.

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