With a little attention, people will find that "free design" has become a trend in the decoration industry. Various companies have already created this banner to attract consumers. What does this mean for the design industry? What is the origin behind it? This issue of the Times reporter specifically invited several industry insiders to discuss this topic.
Well-known domestic space design masters: no pay equals no responsibility
It should be said that free design is a misunderstanding of the design industry and is the biggest obstacle to the development of the industry. Without the recognition of the designer’s labor, it is difficult to form a driving force for continuous improvement, thus hindering the sustainable development of the industry.
At present, most of the designers in the decoration company are disguised salesmen. They rely on performance to eat and serve more for contractors and material suppliers. It is impossible to take over design projects alone, and it is even less likely that they will enter the level of taste research and design. This is a bottleneck in the development of the industry.
On the other hand, every family in China, especially urban families, needs to design. This is a big market. However, the decoration market has been too late to be standardized. People mention that there are only two words of “decorationâ€. I think choosing free design is the root cause of the decoration problem. You simply deny the existence of design, then you have to bear this kind of trouble. The whole society has already defaulted or used this kind of trouble. This is also the sadness of the design industry.
Consumers' choice of free design is actually an irresponsibility for themselves: There is no well-designed, well-considered drawing, no professional designer follows the service, and no complaints or problems are impossible. The design is free, and the designer is equal to the volunteer of the society. He does not receive your remuneration, and he naturally does not have to assume responsibility for you.
Well-known design company general manager: just a kind of "toutou"
Free design is the product of a market economy with Chinese characteristics and a necessary stage for the decoration industry. As the industry matures, free designs will gradually be phased out and towards fees.
China has its own unique national conditions, large market capacity, and many design employees, and the industry is currently in a state of disorderly competition. Many times, in order to survive, practitioners can only choose to cater to the market. Free design is a product of market competition, which is in line with the psychological status of Chinese consumers.
After all, for domestic consumers, design is a relatively unfamiliar concept, so businesses must rely on such an entry point to promote. From this perspective, free design has, to some extent, promoted the development of the design industry and is also in line with the market. The law of economic development.
But there is no free lunch in the world. Free design is actually a kind of competition for merchants, and Cantonese is called “toutou†(attractable things). The so-called free design is only a preliminary sketch for the customer, to attract customers to understand the designer's ideas, when the customer agrees with this concept, they must pay.
Senior interior architect: design should be separated from construction <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The entire industry should strongly resist it.
Free design is a product of the industry's irregularity. It is an unfair business competition. It is misleading to consumers. It is a kind of imprisonment for designers and damages most people (including consumers and designers). Benefits that really benefit only contractors and material suppliers. This has a lot to do with the domestic fishermen's dragonflight of the domestic designer groups. The cultivation of most domestic designers is quick, which requires the industry to pay attention. Fortunately, some companies have already started trying to design fees.
The complete separation of design and construction, designers directly employed by the owners, can solve this problem. This not only can motivate designers to continuously improve their professional standards, but also is fully responsible to consumers, reducing or even eliminating the current widespread decoration. dispute.
Well-known design company design director: the cost is actually impli After the launch, consumers in Guangdong recognized it. However, in reality, the design is still charged, but it is implicit in the project and belongs to an implicit fee. Designers are also very upset about this.
Now, if any company proposes to accept the design fee, most of the owners will certainly go behind him and defect to another decoration company. "The market is free of charge. Why do you have to charge?" "I am out of money for decoration, and of course you have to give me a design plan." This is a bottleneck for trying to charge.
Reporter's Notes: The Free Price <br> Free design is a controversial topic, and it is also a topic that has been raised for a long time. This formulation is actually misleading the consumers and to a certain extent hinders the development of the industry itself. .
Carefully analyzed, had to admire the wisdom of businesses. They actually let the consumer take it slowly, and then gradually get used to it, and then slowly rely on, and finally, haha, finally hooked - you must pay the price for your dependence! Of course, at this time you have been willing to pay for your wallet, and the words of a spokesperson for an advertising company's general manager -- "spoil the consumer!"
However, they did not think that while they spoil Others for free, they themselves will also pay a price. In China, the interior design industry is still an emerging industry. People are just in the cognitive stage and the oncoming “free design†is actually a hidden danger for the decoration company to bury itself: the formation of consumer psychology will take some time. It takes longer to change. As a result, some decoration companies have fallen into the dilemma of “want to charge but not dare to chargeâ€.
In addition, "free design" affects the enthusiasm of designers. Some designers began to doubt their own values ​​and felt that they were getting farther away from their original design ideals. This once respectful and enviable industry has been met with many questions.
Fortunately, some master-level designers have already begun to charge fees, and gradually increased; many companies have also begun trial design fees and received certain results, and some consumers realize that free lunch is not delicious. I believe that the day when the design was approved should not be too far away!
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