Home talent strategy faces two "bottleneck"

Although affected by the regulation of the property market in the past two years, the custom furniture, sanitary ware, cupboards, wardrobes, doors and windows in the home industry are still in a stage of rapid development and expansion, and the talents in technology, management, and design are hungry. On the other hand, more and more colleges and universities set up wood science, furniture design and interior design majors to cooperate with home-based companies in talent transfer and production, education and research. At present, the common problem in the industry is that senior technicians, product designers, and composite cross-border talents are still in short supply. Insiders pointed out that the Chinese furniture and building materials industry is shifting from labor-intensive to knowledge-intensive. The key factor in increasing productivity is no longer cheap labor and raw materials. It is the design, management and marketing of talent.

Bottleneck 1: Lack of compound, cross-border talent

It is understood that since 2010, the development of custom furniture, cupboard wardrobes, doors and windows has just been on the rise, and the expansion of channels and brand building has come as a result of the talent team being “green and yellow”. Liu Lixin, general manager of Huahe Home, said that at present, home building materials companies are developing in the direction of the overall home industry. In the past, whether they were making wood floors or furniture, doing cabinetry or making doors and windows, they are now doing a full product chain. Home products, as well as Cobb Boloni and other companies to do the product also started to do home improvement, B & Q and other building materials stores have begun to do home improvement, providing the overall home products.

Home industry talent strategy faces two "bottleneck"

At present, the furniture and building materials industry need what talent? Nature home marketing director Guan Qilin said that now the furniture and building materials industry needs is all talent, it is best to both understand the design, but also understand the product, this compound talents, senior management personnel It is the current lack of home business. Taking nature as an example, in the past two years, the overall home improvement of wardrobes and wooden door panels is in urgent need of technical, design and marketing talents in these two fields.

Bottleneck 2: Strong talent mobility

In addition to the shortage of compound talents, another talent bottleneck in the home industry is the high mobility of talents. A person in charge of a door and window brand in Foshan said: “Our company has been in business for five years, and product designers have changed 3 dials. The limitations of the industry have always kept some young people away for a long time. In the field of decoration and design, there is “older and more valuable”. "Phenomenon", the design director, chief designer, chief designer, etc. are capital-based, graduates and newcomers to complete the design level and accumulation of human resources often take 3 to 5 years.

Wen Hao, president of the Academy of Fine Arts of Guangzhou Academy of Fine Arts, pointed out that the furniture industry is transforming from a labor-intensive traditional industry to a knowledge-intensive high-tech industry. The industry needs more advanced wood technicians, interior designers and software designers.

On the other hand, many home furnishing companies have now become the “talent training bases” for colleges and vocational schools, constantly recruiting university graduates, and constantly “sending away” young talents who possess knowledge and skills. The age structure of talents is always too large, and there are “faults” in technical talents, which wastes the financial resources of the company and lays a hidden danger for the future development of the company.

The new wind is most sought after by graduates

As a sunrise industry, the furniture and building materials industry has become a popular employment target for colleges and universities. The colleges and universities not only actively start their counterparts to expand the scale of enrollment, but also actively establish cooperation with production and research institutes with well-known household enterprises. This reporter learned that Guangdong's colleges and universities have already established South China Agricultural University, South China University of Technology, Jinan University, Guangzhou Academy of Fine Arts, Shunde Vocational and Technical College, and other colleges and institutions, as well as federal furniture, nature home furniture, and hollywood wardrobes. , Jiabao Li paint and other well-known home companies to carry out cooperation in production and research and talent transfer plan.

According to Gong, the furniture research institute of Guangzhou Academy of Fine Arts, the current employment rate for furniture design graduates is around 60%. What are the most popular categories for graduates? The reporters interviewed graduates randomly at the Guangzhou Academy of Fine Arts and South China Agricultural University. Customs companies are most sought after. , Nature, Dongpeng and other first-line brands are more recognized.