Hardware companies need more than just courage to print

After Toyota's massive recall incident, all walks of life were very sensitive to the recall incident. It is a coincidence that various industry recalls for various problems also occurred frequently during this period of time. It seems that Toyota's "recalling wind" has caused various The industry is infected with the flu, and the quality of the product has become a topic of concern for consumers for a time.

Frequent problems with cars, Chinese and foreign cars recalling "different lives with the same car"; a well-known brand laptop due to "hot overdraw" a wide range of recalls, home appliance recall regulations were put on the agenda; excessive melamine milk powder enchantment, food recall holes need to be filled... ...

No one would think of the hardware industry as being involved in the ever-performing recall storm. However, on July 28, 2010, they could not be exposed to the world. The first incident of recall occurred in the hardware hanging industry. Ellin Yijing China District Marketing Director Liu Binglin said “The products that are safer, more environmentally friendly, more beautiful, and more durable for customers in China are the promises that Elin has always given to consumers.” July 28, 2010, Ningbo Yiluo Sanitary China The marketing headquarters received a notice from the Italian headquarters “ellin” design team. Due to the overweight of the product and the unstable distance between the embedded base and the embedded base, the company is required to recall the single and double glass in the 216 series for global recall. Platform and towel rack, 3 single item hardware pendants.

Ellin Yijing China Marketing Headquarters has formally notified more than 200 Chinese distributors and distributors to make the following decisions for the three single products of the original 216 series hardware pendants:

1. Recall and replace 3 items in the unsold inventory 216 series.

2, for the 216 series of three products have been sold for free replacement of the final customer installation.

In the context of the swirling recall, it is difficult for consumers to say that this trend of Yi Hao is good news. Although "ellin Yi Hao Hardware Accessories" was the first recalled incident in China's sanitary hardware industry, the active recall reflected "Ellinyi".ç¿Ž "Strong sense of corporate responsibility. But as durable consumer goods, the use of hardware accessories for more than 10 years or more, and is closely related to people's health, product quality is not a once or twice recall incident can be resolved, is the need for hardware Sanitary companies have long attached importance to.

With the continuous expansion of the entire metal pendant industry, many hardware companies face not only all the factors of product quality, the pressure of recall costs, the impact of brand, and the potential impact of late sales, but also all factors. Businesses have the courage to assume their own mistakes. As a responsible large company, Iraq's behavior embodies its style, let the industry take a look at it, but also worthy of the majority of hardware companies to learn from learning. Recall is a responsible corporate performance, positive Due to the strict quality requirements of Elin Izumi, the recall was implemented.

Because the recall system of China's hardware and sanitary market is still not perfect, consumers' understanding of the system is still relatively incomplete. The recall system is actually the result of consumers eating enough of the losses of unscrupulous manufacturers and businessmen, and continuously reflecting to the government management departments. After many years of gradual protection activities, the recall system is a common practice in European countries, the United States, and Japan. These countries not only have a more mature theory of product recall system, but also have established a complete defect product management system.

In the text of the recall policy, it is to protect the interests of consumers. Whether it is the punishment of the manufacturer or the channel for the consumer to provide complaints, the new recall regulations have indeed changed. But these are It takes only meaningful execution.

Of course, no recall is the best result. The author believes that for many hardware companies, the only way to control costs is not to sacrifice quality, but to return to lean production and to face the public in good faith, it is possible to escape the vortex of the recall early. Is the simplest prescription, but it also has the most lasting health care effect.