Wenzhou footwear France to create market legend

After more than 120 Wenzhou shoe companies based in Paris, after 20 years of painstaking efforts, they successfully occupied 80% of the footwear market in France, and they have achieved an amazing legend.

In August 2010, the Inauguration Ceremony of the French Chinese Footwear Association and the inaugural ceremony of the first Council were held in Paris. More than 120 Wenzhou shoe companies in France finally welcomed a “native family” of their own. The French Chinese Footwear Association has 73 registered member companies, most of which are Wenshang.

The history of Chinese footwear in France can be traced back to the early 1990s. In recent years, the Chinese footwear industry in France has grown by leaps and bounds, and has become a pivotal member of the European footwear market. In this group of mainly Wen Wen, not only the products occupy 80% of the domestic market in France, but also rely on the advantages of location in France, radiating the entire Western Europe, North Africa, Eastern Europe and other regions. Among them, the Chinese footwear market located in the city of Obahevière in the northern suburbs of Paris has become a wholesale distribution center for shoes in France and even in Europe. Merchants from Belgium, the Netherlands, Germany, Greece, Poland, the Czech Republic and other countries are woven together. There are even Singaporean guests who have no way to find such satisfactory goods in China, so they simply went to Paris to purchase. Nowadays, after the footwear industry has become a major business area after the catering industry, the luggage industry, the clothing industry and the small commodity industry, the Chinese have a positive influence on the development of the French economy and the improvement of the Chinese economy.

It is undeniable that the biggest advantage of the rise of Wenshang shoes is that it is cheap and the high-profit brand is still in the hands of the French locals. However, in the fashion capital of the world, the ability of Wenzhou to grasp the latest trends in a timely manner is fully reflected. Smart in the process of expanding the market, they are also constantly improving product quality, improve service, so as to win the trust of customers with a variety of products, fashionable style, quality and cheap products, and gradually establish a large fixed customer base. For example, the “Arc de Triomphe” of Zhao Qing, president of the French Chinese Footwear Association, not only took orders from several French large-scale footwear sales companies, but also had more than 2,000 permanent customers.