With the strong awareness of the “regional brand†in China's hardware industry, the brand building in the hardware area has set off a boom. Where is the focus of brand building in various regions? How to create a regional brand? Judging from the production area, there are currently three major regional brands that have attracted industry attention in the promotion. That is, "Yongkang Hardware", "Xinchang Bearing", "Liangli Mould".
“Yongkang Hardware†focuses on improving reputation
Yongkang hardware industry has a long-standing reputation. Yongkang is China's “hardware capitalâ€. Since the reform and opening up, the hardware industry has developed rapidly. “Yongkang Hardware†has been rated as a regional brand in Zhejiang. There are nearly 10,000 hardware manufacturers in the city, and the number of hardware industry companies exceeds 30. Million. After years of cultivation, it has formed eight pillar industries such as automobile and motorcycle parts, electric vehicles, metal safety gates, electric tools, stainless steel products, small household appliances and kitchen utensils, weighing instruments, metal smelting and rolling, and more than 10,000 kinds of hardware products, including more than 10 kinds. The sales volume of products ranks the highest in the country, and the sales volume of more than 100 products ranks in the top three in the country.
In recent years, in order to enhance the popularity and reputation of “Yongkang Hardwareâ€, local enterprises have promoted development through exhibitions and media advertisements.
“Hometown of Bearings†Xinchang promotes the use of regional brands
In 2009, “Xinchang Bearing†double happiness, not only was recognized as a regional brand in Zhejiang, Xinchang was also named “Hometown of Bearings in Chinaâ€. In 2010, on April 8th, Xinchang held the “Xinchang Bearing†Zhejiang Regional Famous Brand Promotion and Use Mobilization Conference to study the promotion and use of the “Xinchang Bearing†Zhejiang regional brand name logo.
And it is clear that the next step is to focus on promoting the use of regional famous brands, operating regional famous brands, supervising the key points of regional famous brands, re-focusing on planning and guidance, cultivating enterprise development, promoting equipment upgrading, and increasing technological innovation to “Xinchang Bearingâ€. The promotion and use of regional famous brands is an opportunity to seize opportunities, innovate methods, break through difficulties, and take advantage of the trend to jointly promote the use of this region's famous brands, so that Xinchang Bearing will develop in a large-scale and clustered direction to create a competitive Industrial clusters will effectively enhance the core competitiveness of Xinchang Bearing Industry.
“Hengli Mould†brand started further
At the beginning of 2010, the regional brand review of Hengli Mould was approved. It is reported that in the future, the small and medium-sized mold enterprises with independent brands of Hengli will be authorized to use the “Liangli Mould†trademark after their products have passed the inspection and meet the relevant industry standards.
The mold industry is a characteristic industry that has been cultivated in Hengli Town of Dongguan in recent years. After several years of development, the mold industry has also become a pillar industry of the town. In the past two years, Hengli was rated as a professional town of mold manufacturing in Guangdong Province. The Hengli Mould Manufacturing Industry Cluster was recognized as the first batch of key industrial development clusters in Dongguan. Last year, the output value of Hengli Mould Manufacturing Industry Cluster reached 3.1 billion yuan, accounting for more than 30% of the total industrial output value.
In April 2010, Hengli Mould Trademark debuted at the “Western Fair, which attracted industry attention. At present, Hengli Mould is promoting the influence of Hengli Brand through the exhibition and cultural style.
From the recent actions of the three regional brands, the way to promote the brand and the focus are different, and it is precisely because of the existence of differentiation that the development of these three regional brands is so strong.
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