The future footwear industry is advocating new health

"Everyday, all things are prepared, and they are worthless."

When the desire for materialism and all the money-seeing consciousness began to arbitrarily circulate, the famous phrase in the Yellow Emperor's Internal Classics. Suwen 2000 years ago became the civic feeling of the new era. It is an issue that everyone knows about whether the importance of money is important or healthy. Therefore, new healthism has become the direction of most modern people's lives. This direction is quietly spreading in the footwear industry. A few days ago, Zheng Yujian, deputy general manager of Gilda Footwear Company, said: "The future of the footwear industry will begin with a new leap of health!"

The rise of footwear industry "new health"

What is "new health"? Zheng Yujian believes that the so-called "new" lies in the renewal of a new era of healthy lifestyles, attitudes, and ideas. In the new era, the health of a living body is the first element of social development; so-called health is the best state of life, and it is the most precious asset of life. Due to the fast pace of work and stress in contemporary people's lives, contemporary human brain exhaustion, lack of exercise, deviations from life concepts occur frequently, and “new healthism” is precisely aimed at this group of people. It is hoped that modern people will pay attention to the body. Health, mental health and human health, on the basis of focusing on the quality of life, focus on the above three levels of health, "building a healthy society in an all-round way."

With the continuous improvement of the level of social civilization, human beings have become more scientific in their understanding of shoes. Some experts analyzed that when wearing uncomfortable shoes, the unpleasant stimuli on the feet are transmitted to the brain via the lumbar vertebrae and spinal cord. This can affect the normal circulation of blood and the secretion balance of hormones, causing low back pain, frozen shoulder, headache, and attention. Inability to concentrate, irritability, loss of appetite and many other diseases.

In the span of the century, healthism prevailed in the footwear industry, and many shoe companies added other functions to the attributes that shoes originally used to protect the feet, such as foot odor, shock protection, stealth increase, long power, negative ion antibacterial, and so on. With the rise of "new healthism," shoe companies no longer expect consumers to "cut their feet and wear shoes", but they have made innovations in functions and styles to adapt to consumers, producing nano-functional air-conditioning shoes, health shoes, breathing shoes, and weight loss. Shoes, magnetic shoes and other common consumers most common shoes.

Footwear "new health" banner

Zheng Yujian said that “new healthism” is a banner and a direction for the future development of the footwear industry.

According to the author Tan Ru’s investigation, the “new health” banner of the footwear industry is based on the tragedy of human suffering. Some unhealthy phenomena in humans are caused by incorrect wearing of shoes: wearing a pair of high-heeled shoes can often cause toe injury, inflammation, serious blood circulation, and local tissue necrosis. Poor rubber-soled shoes will aggravate ankles and other diseases; the Japanese have not even had a sprinting world championship because Japanese people are accustomed to wearing wooden shoes and slippers, resulting in the incompetence of the heel ligaments and muscles; Chinese shoes are too soft. , No type, resulting in Chinese foot ligament relaxation, arch arch deformation, about 1/3 of the Chinese people have varying degrees of flat feet; the end of the last century, popular wear high-heeled pointed shoes, will directly lead to insufficient blood supply to the head Dizzy and nauseous...

Dizziness, ankles, corns, and flat feet are not trivial problems. For example, our arch is the body's “natural shock absorber” that can support people's body weight, make people walk upright, and reduce the shock of exercise on the brain. Make the brain well-developed. When we suffer from flat feet, we have oppressed the blood vessels and nerves of the plantar vessels so that people cannot stand or exercise for a long time, and when they are severe, they can feel dizzy. It is reported that there is a fixed corresponding reflex zone between the foot and human organs, and the foot disease may induce diseases such as the brain, spine, heart, digestive circulatory system, and traumatic arthritis.

To this end, many shoe companies under the banner of "new health" have made every effort to innovate. The Japanese have developed magnetic health shoes, combined with walking massage, to achieve qi and blood circulation, relieve fatigue, etc.; South Korea has developed a highly effective slimming shoes, its unique design will increase the user's exercise, thus consuming more than usual Several times more energy. This shoe allows the user to maintain the best health posture of the heel, soles, and toes while walking, so as to achieve the purpose of slimming health; Hong Kong has emerged a "health shoe expert" to promote the concept of foot protection (to prevent the reduction of flat feet, Inside and outside characters, X-shaped legs, etc.), providing foot protection services, so that the public know how to prevent foot and foot, choose the right shoes, insoles and accessories......

Footwear "New Health" Addition

Zheng Yujian told the author Tan Ru, people wear shoes, not only for the sake of comfort and beauty, more importantly, in order to maintain the body upright, conducive to walking and protect the safety of feet, temperature, health, protect the arch, buffer the external oscillations. Therefore, based on the new health principles, Gilda has independently created “additions” based on nano-functional air-conditioning shoes, making it an “addition” and upgrading it, which is more conducive to human health.

Nano-functional air-conditioning shoes are known as nano-functional air-conditioning shoes because they have air-conditioning devices and use functional nano materials. This kind of shoes can exhaust the air in the shoe cavity when the person walks, purify the air in the shoes, and reduce the sweat in the feet and the odor in the feet. Since its launch, the product has caused industry shakes and consumers' interest. It has not only harvested 28 national patents, but has also received exclusive awards from CCTV News. Since then, the product has made "additions" several times in function. In 2008, elements such as “comfortable, durable, and stylish” were added. In 2010, functions such as shockproof, stealthy increase, and antibacterial were added. At present, Gilda’s “Upgraded A+” nano-functional air-conditioned shoes are more conducive to human walking, such as improving lower limb deformity, straightening and smoothing of joints, enhancing support and balance, improving overall function of lower extremities, and promoting Human health and so on.

According to Zheng Yujian, after the "advancement A+" nano-function air-conditioning shoe has finished "addition", there are at least eight changes: the sole is made of a high-elastic rubber sole, which is more wear-resistant and gentler; the upper has been designed with popular classic accessories. Fashionable and healthier; the structure of the shoes is ergonomically designed, more scientific and more comfortable; the cushions and soles are made of shock-absorbing materials that are more flexible and more protective. Currently, at the award ceremony of the "Science Oscar" "Science Progress Award for Leather and Shoe Industry at the 3rd Session of the Township", the upgraded nano-functional air-conditioned shoes are the highest awards.

Zhaizi said: "If people have knowledge and righteousness, they are the most precious people in the world." At present, people-oriented is the concept of footwear development, and health is the root of human life. The banner of “new healthism” will surely swell in the footwear industry, lead the development trend of the footwear industry, and guide our life. And the future direction of entrepreneurship.