The Internet has always been seen as a “threat†to traditional exhibitions. However, the 26th International Furniture (Dongguan) Exhibition, which opened yesterday, held a press conference to announce the launch of a professional furniture “B2B†website called “Opening Shopâ€. At the press conference yesterday, the reporter also noticed that "Da Vinci" became a hot word, not only used by the merchants for publicity, but also became the subject of debate and thinking in the industry. "Da Vinci" into the promotion of Shantou "Hurry up and find out if there is no business card!", "Where is the credit card machine?"... Yesterday, the "Daffindi" brand furniture booth scene was busy. The Dafendi brand is one of the six brands of Hong Kong Haosen Industrial Co., Ltd., which was not particularly outstanding. It met with mainland consumers for the first time in the second half of last year. However, because the brand name is similar to the "Da Vinci" that has been fired recently, Howson has set up billboards for the gimmicks. This move attracted many dealers and professional visitors to the pavilion to watch, which led to the above lively scene. "The 1000 business cards I prepared today have just been finished after lunch time." Zeng Huaqing, regional manager of Hausen, said with a smile. The Daventi brand is mainly sofa, and the style is closer to Da Vinci. Within 20 minutes of the reporter's on-site interview, dealers from Inner Mongolia, Guangxi, Henan and other places came to consult and cooperate. At the "2011 China Furniture Industry (Dongguan) Summit Forum" held yesterday, many furniture industry people suggested that the Da Vinci incident has revealed to the industry that the luxury furniture market is gradually expanding, and the Chinese furniture enterprises with suitable conditions should be timely. Follow up to avoid the cake being covered by international furniture brands. Yu Xuhui, deputy secretary-general of the Dongguan Famous Furniture Club, believes that the thinking of the Da Vinci incident in the furniture industry is undoubtedly conducive to the further development of the domestic furniture industry. At the press conference of the famous furniture exhibition that "does not end", a person in charge of the famous furniture organizing committee said that the "open shop" website, which is positioned as the "B2B" platform of the professional furniture industry, has been planned and prepared for several years. Officially launched. The website currently has more than 400 furniture brands opening online stores on this platform. It is reported that the "open shop" is jointly created by the famous furniture exhibition organizing committee and a local Internet company, which can not only provide services on the network, but also make enterprises, dealers and stores no longer subject to time and space restrictions. The reporter found that the high-end furniture dealers gathered by the platform reached 100,000 people. At present, many furniture companies have released product information here, including Shengsen Furniture, Dagongguan Furniture, Huawei Furniture, Huahui Furniture, Aimu Home and other Dongguan brands. With relatively low cost, the exhibition will never be closed on the Internet. The global exhibitors will not have to fly around all day, and they can complete the exhibition and order at the office with a click of the mouse. Because of this, the Internet has always been regarded as the "big enemy" of traditional exhibitions. However, why is the name of the furniture exhibition risking the loss of exhibitors and visitors, and actively "touching the net"? In this regard, Fang Hui, secretary-general of the Furniture Club, said that the online platform will not have a negative impact on the famous furniture exhibition. On the contrary, the constantly updated information and consultation on the website will attract more exhibitors and be more efficient. Furniture Exhibition "Nuggets". An industry insider analyzed that many companies and portals are interested in building an online platform for the furniture industry. At present, there are already many “B2C†websites for ordinary consumers in China. The furniture club will not seize the opportunity to develop the first "B2B" platform for the furniture industry in China, and there will be other people soon. Regardless of the impact of the network platform on the physical exhibition, it is better to take the initiative to test the water than to be pulled down.
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Made in USA or Imported
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