The age of brothers and sisters makes the personality cheering hardware enterprise marketing

I believe that the audience who watched the "Our Dating" show last night must have remembered "Jiangnan Ge" - this Lei Rennan guest, Luo Jiangnan, who shocked the Xi'an special audience and the audience in front of the TV. The appearance is indeed a "Jiangnan brother" suit that is not flattering, wearing a felt hat, holding a paper fan, accompanied by the background music of "Shanghai", and then it is a "squeaky" shot.

I haven't slowed down from the weird dress. The opening remarks of "Jiangnan is good, can't love Jiangnan" have made the audience of the audience stunned. After that, the Jiangnan brother who appeared in the VCR costumes completely threw the audience. People, no wonder there are beautiful women on the spot to ask: Are you Tang Bohu or Xu Wenqiang? Although no one in the end held Jiangnan brother, but Jiangnan brother was smooth and profitable.

Deliberate or unintentional. It is undeniable that in the past two years, there have been too many "sisters" printed in the eyes of the masses: "sharp brother", "gymnastic emperor", "sling rope brother", "out of control sister", "expression emperor" ..... Compared with the professional stars shining in the stars, these "popular stars" are more popular with the people because they have real personality.

In fact, hardware companies are the same. The market is huge, and standing out is a big problem. Drawing on the living examples of the masses of stars, try personal marketing, the most real and often the most impressing consumers.

Product art with personality differences is called marketing
Marketing must have its own personality, use its own characteristics to create demand to attract consumers; on the other hand, it is to meet the individual needs of customers in an all-round way, that is to say, enterprises must develop personalized and colorful alternative products. Breaking through the conventional and powerful marketing, mining, guiding, creating and satisfying the market demand, in line with the trend of individualized consumption of people seeking new, different, and changing. At this point, the boss appliance in the kitchen appliance industry has a strong say.

Kitchen appliances were originally considered to be cooking utensils for cooking and cooking, but have now been given more functional attributes and experience. For example, the "free-washing" technology owned by hundreds of millions of Chinese families is the masterpiece of the boss's kitchen appliances in terms of technical personality. Boss kitchen appliances are not only the first in the industry to "free wash and wash" technology, but also continue to promote the "free wash and wash" technology upgrade. Based on the familiarity with the food culture habits of the Chinese people, the boss kitchen appliances have also developed a number of industry-leading technologies such as “UP+Nutrition Activation Technology”, “Main Fire Center” and “Jingzhong Jinhuo”, which have been marketed and consumers. The dual recognition has become the boss's range hood to win the nation's first successful sales gene. In addition, in order to continue to meet the new ideas of people's modern kitchen life, the "boss" marketing has been extended to non-woven, cabinets and other fields, and has gained a lot. It can be seen that product innovation is the “Dinghai Shenzhen” that the “boss” has been developing steadily in the market tide in the past 30 years!

Therefore, companies must use marketing methods that are completely different from their competitors, intentionally guiding the market and consumer groups to develop in a direction that is beneficial to them, making potential markets a reality market, and gradually pulling away from competitors. I am more unique, and ultimately achieve a marketing concept of opening up the market, occupying the market, and owning the market.

Personality marketing is extraordinary
We advocate individual marketing because it more fully reflects the modern marketing concept - "customer first". The so-called "customer is God", we do not require companies to "condone" customers, but everything from the needs of customers, through the establishment of good relations with each customer, carry out differentiated services.

After knowing the customer's needs, we will satisfy the individual needs of consumers. In traditional target marketing, the goods that consumers need can only be purchased from existing products. Perhaps the needs of consumers may not be 100% satisfied, and they cannot be satisfied. Consumers can only choose their own ideals. The closest thing to the product will be. In personalized marketing, consumers are completely self-centered when purchasing goods. If existing products cannot meet the demand, they can make specific requirements to the enterprise, and the enterprise can customize the ideal products of consumers.

With the king's products, the market competitiveness of enterprises has been invisibly enhanced. In an increasingly competitive market, whoever best meets customer needs will ultimately win the market. Indeed, as Haier put forward the new slogan “You come to design me to achieve”, the consumer proposes to Haier his own demand model for home appliances, including style, color, size, etc. The product is more adaptable and more competitive. It will firmly occupy the market dominance.

The market competitiveness of enterprises has increased, and the economic benefits of enterprises have also come up. As enterprises and consumers maintain a long-term interactive relationship, companies can timely understand changes in market demand, will not cause product backlog, shorten the re-production cycle, and reduce circulation costs.

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