At present, the competition in the wooden door consumer market tends to be disordered, and the product design is also faced with the problem of homogeneity. The “acquisitionism†style of most enterprises in product design has also exacerbated this trend. The following nine positive building materials network Xiaobian for you to analyze the current wooden door companies how to make a difference in product design.
Differentiated marketing of products is a constant key to success. Now, one of the key issues for the wooden door industry is the serious lack of self-development and innovation of products. Whoever can grasp the “upland†of product upgrades will be able to lead the way and become the industry leader. Enterprises without product development are always the followers of the market, and it is difficult to make great achievements. In the future, the design of wood doors will go from here. We will further study the overall development trend of the home industry.
Strengthen product function development
The functional development of wooden doors, such as the professional highlight earthquake, sound insulation, waterproof, thermal insulation, wind protection, thermal insulation, and 100% health and environmental protection wooden doors are all segments of the market. Secondly, through the innovation of the structure and the innovation of opening the operating device, it is also a new attempt of individual companies to realize the diversified opening and ventilation methods of the door. But in the past, these aspects have not received the attention of the wooden door companies. With the development of the industry and the improvement of the upstream and downstream supporting industries of wooden doors, this will lead to an innovative storm.
The use of new materials
The supporting use of new materials is a shortcut for wooden door design, such as new craft glass, new board, special handles, supporting hardware, sealing strips, artistic locks, creative paint effects, and so on, especially for hardware fittings in the design of wooden doors. It occupies a very important position. Some articles said that "its status can be compared with the role of the engine in the automobile industry and the role of the CPU in the computer industry."
Enhance store image and display effect
The store is a wooden door brand T-type platform, so the wooden door companies should unify the image of the store, through the overall planning of each store, the store signs, internal image, product display, space circuit layout, jewelry decoration, regional division and other organic integration , To form a kind of overall effect, to make the exhibition hall gentrified, artistic, vivid, and convenient. It has the function of making customers enjoy the experience and enjoying shopping, thus subtly improving the discourse power of the product and the influence of the wooden door brand, greatly increasing Order success rate. Among them, the configuration of lights, the decoration of green plants, the culture of storefronts, the fitting of soft accessories, the uniform of the staff's dress, the professionalism of employees, and the mental outlook are all very important elements of display. They are integrated into the sales of products. Booster.
Product family diversification
Wooden doors enterprises can properly diversify their development after reaching a certain scale, such as high-grade solid wood doors, mid-range solid wood composite doors, low-grade plywood doors, and stair handrails, which will broaden the road for enterprises and expand the profitability of dealers and reduce their profits. The survival risk of dealers in the economic crisis.
Obey the concept of "wooden door aesthetics"
Nine Zheng Xiaobian believes that the design of wooden doors should be the same as the design of other industries, and the combination of aesthetics and aesthetics should follow the concept of “wooden door aestheticsâ€. Just as Cobb Bolognese's modern minimalism demonstrates the infinite creativity and extremely individualized design language with simple, neat and clean lines, the product's visual and psychological subtle handling and product function and styling are combined. very perfect. The crane's European streamlined design makes the wooden door more three-dimensional, and people have to pay attention to her existence; Runcheng's theme concept design and natural wood texture make its products rich and luxurious, more vivid and entertaining, friendly, natural, classic; Carl Triumph's glass arts put a luxurious coat on the wooden door, which is full of brilliance and uniqueness. The European minimalism of Zolderburg integrates European style, modern style and neo-classical style, pursuing the harmonization of content beauty and form beauty, and the comfort of the product. Oneness, security, humanity and intelligence are all integrated, luxurious and noble, and unique. As long as the overall essence of aesthetics is in place, designing with the principle of ergonomics can create a good product.
In short, in the above points, product quality is the most basic, and design without quality is lifeless. In addition, unique and innovative designs and inventions must apply for patents and use intellectual property laws to prevent other companies from squeezing their own proprietary knowledge to prevent them from being imitated and squeeze themselves out of the market. If the wooden door companies do the original design and R&D of the products, the products produced can only be imitated but cannot be surpassed.