Relying on the development of the real estate industry under the influence of the regulation of the property market is bound to have a certain impact on its sales, in terms of the floor market, the immediate release of the pressure just needed will also boost the development of the home industry.

The “Twelfth Five-Year Plan” requires that 36 million sets of urban affordable housing construction targets be completed between 2011 and 2015. The number of newly-built affordable housing units in 2012 was 7 million units. In 2013, the task of nationwide urban security housing project construction was to build 4.6 million units and start 6 million new projects. Although the number of new construction starts seems to have decreased in 2013, the cumulative value of actual projects under construction and completion volume has been increasing, and the amount of tasks remains large. Under the background of the limited purchase of commercial housing, the construction of affordable housing has become an important factor in stimulating the consumption of multi-layer solid wood flooring in the future.

Market opportunities are getting bigger:

In addition to the protection of housing, commodity housing sales have also shown signs of gradual recovery in the near future and are expected to become another factor that stimulates floor consumption. In 2012, the national investment in real estate development was 7180.4 billion yuan, a nominal increase of 16.2% over the previous year. The real estate development enterprises have completed an area of ​​99,425 square meters of houses, an increase of 7.3%. The area of ​​commercial housing sold nationwide was 111.304 million square meters, an increase of 1.8% over the previous year. On the whole, the sales of commercial housing in 2012 showed a steady rise.

Since the second half of last year, sales of commercial housing have shown signs of gradual recovery. The real estate industry is the “food and clothing parent” of the flooring industry. The domestic real estate market shows signs of improvement, which directly stimulates the demand for flooring to increase moderately.

At this critical moment, how the floor companies seize the opportunity to seize the market commanding heights, quickly and effectively "Nuggets" has become the most urgent issue. In my opinion, floor companies may wish to make more efforts in the following areas, and may be able to make a difference.

Product enhancement needs to be strengthened:

The product is the face of the floor company. The replacement of the company's products directly reflects the company's technical strength and scientific research level. Multi-layer solid wood flooring products are also the bridge between companies and markets, and are the link between brands and consumers. What are the distinctive products of the flooring companies? How is the product cost-effective? What kind of problems can the products solve for consumers? These are the key factors directly affecting sales.

To tell the truth, the flooring industry's technology and product innovation are indeed flattering. Followed by the wind, it comes handy. Product power is the first brand power! Today's floor companies are not afraid to push new products, but pushed too much, too chaotic, how to do quality is the king of brand building.

The basic functions of the flooring products are similar, but because the individual needs of consumers are different, various functional products have been created to meet the needs. Whether it is antibacterial, mildew, or zero formaldehyde, the product must have a systematic product line plan. Target market and consumer orientation, adjust the width and depth of product lines, and find the product mix strategy that best suits the market.

The long-term homogenization of the floor market has caused a certain impact on the floor's consumer demand, especially in the furniture market, because it is often associated with vocabulary such as "formaldehyde exceeding standard", "simple style", and "low price", and it also allows some consumption. The enthusiasm that the choice of floor is limited, so starting from the design, product innovation has become many companies to enhance solid wood flooring.