Fashionistas stroll from the labor insurance store to the old shoes

Leap shoes, pull back shoes, these once popular in the seventies and eighties of the last century, domestic shoes, is now back to people's attention, Xiaoshan young people sought after the new darling of fashion.

Recently, the newspaper “Hotline 82654321” often received a call from the reader asking Xiaoshan where to sell leaping shoes and sneakers. As a “post 80s,” reporters are familiar with these two brands of shoes. They are all old Shanghai sneakers. For many “post-80s” and “post-70s” male compatriots. , is the most common brand of shoes in childhood. But now, these domestic shoes that have been faded out of the market, are they making a comeback? Have they become the new darling of Xiaoshan people?

Old-made domestic shoes are sought after by young people

The reporter learned that it was discovered that nowadays, most of the sales of leap shoes and pull back shoes in Xiaoshan are labor protection product stores. In the past two years, more and more young people have bought these homemade shoes in labor insurance stores.

Xiaoshao Road boss of a labor insurance store told reporters that many young people to buy leap shoes, pull back shoes, dressed very stylish. At first he wondered why they would love this “sweet rubber shoe” so much. Later, he learned from a 22-year-old customer: Leaping shoes is not a thing of the past, and now it has been repackaged by a French company. To the market, starting prices in Europe and the United States to 50 euros, and now the fire is not enough. "I never imagined that this shoe would still be popular. You know, the old ones who have come to buy leap shoes and pull back shoes are older than 40 years old."

In the interview, the reporter happened to meet 29-year-old Xiao Shao to choose shoes. Xiaoshao told reporters: “In that year, the leap shoes and the pull back shoes were, in our opinion, equivalent to the later Nike shoes and Adidas shoes. It was considered a top sports brand.” According to Xiao Shao, his childhood passed through 7 years. Leap shoes, usually love shoes very well, almost every day to wipe the shoes very white, a little mud does not touch. “The quality of the leap shoe is really good, especially its sole, which is thin and light, like no wear. I like to wear football shoes to play soccer, which is very good.”

Xiao Shao said, but as he grew up, domestically-made sneakers such as leaping shoes and pull back shoes gradually faded out of the market. Recently, however, he discovered that many friends around him have re-applied these old brand shoes and he has recalled many good memories. And he also discovered that nowadays, whether it is in well-known forums such as Tianya, or on large-scale shopping websites such as Taobao, various novelty collocations involving leap shoes and pull back shoes have emerged. Men use them to match jeans and women. Using them with short skirts, it really looks like a "surge."

Leap shoes and pull back shoes have become hot topics again after many years. For their fashion trends, consumers have very different opinions. More consumers are surprised and reminisced about the resurgence of flying shoes and pull back shoes, but their recognition and admiration for new brands launched by foreign companies are not obvious.

Xiao Xie, who had just joined the work, recalled: “When I was playing badminton, I used to wear back shoes in early years. It was really good. But then I didn’t know why I couldn’t buy it. I had to wear a pair of leather shoes for two or three hundred yuan. Since then, they have never bought a thin canvas sneaker. However, they still miss the shoes.” Xiao Xie said that if there is a new Warrior available, he will consider buying a pair of a try. However, when it comes to "leaving the ocean" to return to the leap shoes, Xiao Xie said, "If it is a foreign version of the leap shoes, a pair of 50 euros is too expensive. The foreigners are so fond of, I think it is a novelty of the moment. I absolutely do not Blindly chasing fashion."

It is understood that at present, none of the major shopping malls in our district have sold foreign versions of the leap shoes. The leap shoes and pull back shoes that are currently being sold in our market are all old versions in China, and the price is generally less than RMB 30. The person in charge of a large shopping mall in the urban area stated that, no matter what, the technical content of the leap shoes and pull back shoes is always low, and the style is old. In the past, it will inevitably fall into silence and the market will not buy it. Therefore, shopping malls will not blindly follow suit.

The reporter found that, nowadays, sales channels for leap shoes and pull back shoes are mainly through the Internet. Many online merchants are under the banner of “recalling childhood memories.” Netizens started with curious purchases and tried to write "trial reports." They continued to buy, write, and leap shoes and pull back shoes." The neglected beauty has been noticed by more and more people. People have begun to compete for, buy, and discuss the use of feelings. It can be said that leapfrog shoes and pull back shoes are more widely spread through the Internet and have once again come into sight.

News link:

The golden years of leaping shoes and pull back shoes

Leap Shoes was born in Shanghai in 1959. The first manufacturer was Shanghai Rubber Shoes Factory. The leap shoes of the year, whether it is a simple style design, lightweight materials and simple LOGO, with a modern look, have reached the trend of simple design, and almost manual production line, but also the fashion concept of modern people advertised. "Leap" produced 1.616 million pairs in the first year and was ranked first in the country in 1964.

From the 1960s to the 1980s, China’s footwear industry was a world of “leaps” and “returns.” In the early 1980s, it was the nobles who wore leap shoes. It can be said that these two kinds of shoes were designed for simplicity and vividness, and the homogenous era. , and it seems to be outstanding. However, in the 1990s, due to slight changes in styles, it was gradually replaced by sports shoes of various joint venture brands. “Return” and “Leap” were also on the verge of bankruptcy due to a decline in sales, and they became typical “poor shoes” in China. They can only appear in the remote rural markets or in the urban areas where migrant workers are concentrated.

Until 2008, Hollywood actor Orlando Bloom appeared on the set in Manhattan, New York. At that time, a pair of shoes on his feet was particularly eye-catching. It turned out that this was an old Chinese shoe that was reborn in the European and American fashion world after being acquired by the French— -"leap". Today, it has a fashionable name - "FEIYUE". Although it is just a transliteration of the Chinese "leap", it is a new interpretation of the brand: "Flying forward" (flying forward), but also has a stylish appearance and comfort. Material, so once again become the focus of fashionistas.