Cable companies should mainly develop the domestic market

Cable companies are crossing the cold, and the domestic market should be the main attack. This is the consensus of industry leaders, experts and scholars at the 2013 China Asia Wire & Cable International Summit.

Participants believe that in 2012, the former Premier Wen Jiabao declared in the "Government Work Report" that the deceleration of China's GDP growth is expected to slow down to 7.5%, and the economic growth rate will slow down. Entrepreneurs are cautious about the current situation and are unanimous that the development of cable companies in 2013 is not optimistic. How to survive the economic crisis is crucial.

At the meeting, the German Electrical Engineers Association, the International Copper Association, the China Optical Fiber Cable Association, the Shanghai Cable Research Institute, the Nexans Group, the General Electric Cable, the Baitong Cable, the LANXESS Group, the Far East Holding Group, and the Jiangsu Shangshang Cable Co., Ltd. Representatives of world-renowned industry experts such as Tongtong Group and Qingdao Hanhe Cable were invited to attend the seminar and made keynote speeches and talks. They all agreed that at present, the development of the industry is grim, the homogeneity of products is serious, and the vicious competition in the industry is extremely poor. 2013 was an extraordinary year. The development of the enterprise was not an increase in quantity but a steady breakthrough. Entrepreneurs should keep a clear head, and do not overdo it in the pursuit of quantitative accumulation. It is irrelevant to do less. Recovering receivables in a timely manner to ensure the normal circulation of corporate funds is the first gist of the development of the company this year.

Many experts at the conference proposed that due to the low barriers to entry in China's wire and cable industry, the out-of-control investment in production scale, the serious phenomenon of low-level redundant construction, and the low degree of concentration, many of the workshops that do not have the necessary means such as production capacity, quality control, and testing have failed. The type of company is also being removed. In addition, the pressure brought by the continuous increase of raw materials has made counterfeit and shoddy, shoddy work, and cutting corners, and shoddy work, and non-standard products have become popular. As a result, not only is there a huge hidden security risk, but also the enterprises and distributors that are legally produced are struggling. At the same time, foreign-funded enterprises are eager to enter the Chinese market and occupy an absolute dominant market share in the high-end market. However, only a few cable varieties in China can meet the level that the international market can accept and can participate in competition, in high-performance, high-quality, There is still a big gap between high-value-added cables and international brands. In addition, with the promulgation of European Union WEEE Directives, ROHS Directives, and EUP Directives, a wave of greenery has been set off across the globe, which has caused many Chinese wire and cable manufacturers to encounter a trade barrier in the export process and the competitiveness of the international market has been met. weaken.

Representatives of internationally renowned companies spoke in unison, talking about the biggest advantage of Chinese cable companies in the eye-catching domestic market. With the growth of the national economy, it is only a matter of time before China creates a world-class cable company. In the past 30 years of reform and opening up, China's wire and cable industry has continued to grow and develop. It has made important contributions to the development of the national economy and scientific and technological progress. At the same time, cable companies with production and sales scales of up to ten billion yuan, such as the Far East cable, have also emerged. The basics of cable companies. To become a truly world-class enterprise, Chinese cable companies must not only pursue quantitative expansion, but also pay more attention to comprehensive development in the aspects of global brand image, business model, technological innovation, and social responsibility.

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