Advertising is an economic activity. It plays a role in communicating production and sales, promoting circulation, and guiding consumption. TV advertising, like other media advertising, has this economic function, and because television advertising has its own unique advantages, it makes this function more obvious and prominent. The first television commercial in history was broadcasted at 2:29 pm on July 1, 1941, and was sold to the "WNBC" under the banner of the National Broadcasting Corporation of New York City (NBC) for $9 by the Bulova Watch Company. The television station purchased the 10 second period before the broadcast of the baseball game.
Nowadays, with the rapid development of television media, turning on the TV, we can see various advertisements from the field of life. In the coatings industry, in order to maximize the benefits of marketing, a large number of TV commercials is also a marketing activity that many coating companies are keen on. For example, many paint companies, such as Tux, Garrison, Crocodile, Three Trees, and Hua Long Coatings, etc., we can all see related advertisements on TV, especially Huilong Coatings, Lisa Coatings, etc. Spend huge sums of money to put CCTV advertising. This also allows us to see the importance of television advertising in the marketing activities of paint companies. However, many paint companies carried out television advertising campaigns and did not achieve the desired results after launch. Therefore, in addition to choosing the right media, it is also necessary to put in marketing strategies accordingly. The following points should be noted in the advertising of televisions in paint companies.
Analysis of the proportion of TV commercials placed by paint companies in the era of full media 1. Reasonableness of advertising In 2011, the paint market was in cold weather. While undergoing heavy pressure, the role of the market in the survival of the fittest became even more apparent. Coating companies with brand advantages were undoubtedly the winners. In the brand era, intensive brand advertising has reached the rationality of advertising. In the case of no obvious tactical errors in the advertising carrier, content, form, length of play, frequency of play, and advertisement period, the higher the frequency of advertisements, the better the effect is, that is, the advertising effectiveness is proportional to the frequency of advertisements. However, when the advertising carrier, content, form, length of play, frequency of play, and advertising period are obviously wrong, it is difficult to shake the market's nerve sensitive points with high frequency.
2. Continuity of advertising Although marketing and advertising do not necessarily lead to an increase in the sales of paint companies, the accurate selection of reasonable advertising by companies can reduce unnecessary costs, and can also bring brand and profit to the company. The double benefit. The long-term and continuous investment in advertising and branding can produce results. Consumers do not make purchase decisions for a short period of time. They need to be contact-attention-induction-understanding-acquisition-attitude-change-memory-action, and consumer-to-brand. The cognition and taking the next step all require constant reminders from advertisements.
3, The number of data placements, prices, and coverage of several channels of advertisements have also led some paint companies to enter TV commercial misunderstandings, ignoring the time slots, seconds, cost per play, etc., cost per thousand, per The data of the ratings point, total ratings, and occupancy rate reflect the value of the media to a certain extent. Do not just focus on some superficial data. These data are only quantitative inspections, and more attention should be paid to media quality inspections, such as the image of the media. The characteristics of the product, the audience of the company coincides with the audience of the column, the reputation of the column, loyalty, and the influence of the column in the audience.
4. Seasonality of advertisements Many paint companies only advertise during the peak season, and they completely stop in the off-season. As everyone knows, the formation of brand and consumer buying behavior is formed over a long period of time, and it is necessary to continue to convey information on companies and brands to consumers. Even in the off-season, don’t stop publicity. This can occupy the media and consumers’ mental resources and weaken the strength of competitors’ products. During the peak season, more publicity efforts were made to increase the frequency of exposure, and during the off-season, the frequency of exposure was reduced. However, it was not stopped. It was only to reduce the frequency, and it was always exposed to the consumers. It would not create a strangeness to consumers and increase consumers' impressions.
The correct choice of media placement and delivery strategies are of great significance to the implementation of marketing strategies for paint companies. The most reasonable investment to maximize profits is the fundamental pursuit of paint companies. Paint companies cannot pursue the brand that advertising brings. Increased visibility and sales volume.
Nowadays, with the rapid development of television media, turning on the TV, we can see various advertisements from the field of life. In the coatings industry, in order to maximize the benefits of marketing, a large number of TV commercials is also a marketing activity that many coating companies are keen on. For example, many paint companies, such as Tux, Garrison, Crocodile, Three Trees, and Hua Long Coatings, etc., we can all see related advertisements on TV, especially Huilong Coatings, Lisa Coatings, etc. Spend huge sums of money to put CCTV advertising. This also allows us to see the importance of television advertising in the marketing activities of paint companies. However, many paint companies carried out television advertising campaigns and did not achieve the desired results after launch. Therefore, in addition to choosing the right media, it is also necessary to put in marketing strategies accordingly. The following points should be noted in the advertising of televisions in paint companies.
Analysis of the proportion of TV commercials placed by paint companies in the era of full media 1. Reasonableness of advertising In 2011, the paint market was in cold weather. While undergoing heavy pressure, the role of the market in the survival of the fittest became even more apparent. Coating companies with brand advantages were undoubtedly the winners. In the brand era, intensive brand advertising has reached the rationality of advertising. In the case of no obvious tactical errors in the advertising carrier, content, form, length of play, frequency of play, and advertisement period, the higher the frequency of advertisements, the better the effect is, that is, the advertising effectiveness is proportional to the frequency of advertisements. However, when the advertising carrier, content, form, length of play, frequency of play, and advertising period are obviously wrong, it is difficult to shake the market's nerve sensitive points with high frequency.
2. Continuity of advertising Although marketing and advertising do not necessarily lead to an increase in the sales of paint companies, the accurate selection of reasonable advertising by companies can reduce unnecessary costs, and can also bring brand and profit to the company. The double benefit. The long-term and continuous investment in advertising and branding can produce results. Consumers do not make purchase decisions for a short period of time. They need to be contact-attention-induction-understanding-acquisition-attitude-change-memory-action, and consumer-to-brand. The cognition and taking the next step all require constant reminders from advertisements.
3, The number of data placements, prices, and coverage of several channels of advertisements have also led some paint companies to enter TV commercial misunderstandings, ignoring the time slots, seconds, cost per play, etc., cost per thousand, per The data of the ratings point, total ratings, and occupancy rate reflect the value of the media to a certain extent. Do not just focus on some superficial data. These data are only quantitative inspections, and more attention should be paid to media quality inspections, such as the image of the media. The characteristics of the product, the audience of the company coincides with the audience of the column, the reputation of the column, loyalty, and the influence of the column in the audience.
4. Seasonality of advertisements Many paint companies only advertise during the peak season, and they completely stop in the off-season. As everyone knows, the formation of brand and consumer buying behavior is formed over a long period of time, and it is necessary to continue to convey information on companies and brands to consumers. Even in the off-season, don’t stop publicity. This can occupy the media and consumers’ mental resources and weaken the strength of competitors’ products. During the peak season, more publicity efforts were made to increase the frequency of exposure, and during the off-season, the frequency of exposure was reduced. However, it was not stopped. It was only to reduce the frequency, and it was always exposed to the consumers. It would not create a strangeness to consumers and increase consumers' impressions.
The correct choice of media placement and delivery strategies are of great significance to the implementation of marketing strategies for paint companies. The most reasonable investment to maximize profits is the fundamental pursuit of paint companies. Paint companies cannot pursue the brand that advertising brings. Increased visibility and sales volume.
Mould Spring,Compression Spring,Die Springs
Compression Spring Co., Ltd. , http://www.nsspring.com